SOFTSWISS wins Game Changer Marketing Excellence at SiGMA World Awards 2026
The recognition follows campaigns that helped strengthen the company’s positioning and increase marketing-driven business results.
Key takeaways:
- SOFTSWISS won the Game Changer Marketing Excellence category at the SiGMA World Awards 2026.
- The award follows SOFTSWISS’ Best Marketing Team win at the EGR Awards in 2025.
- Branded search clicks increased by 49 per cent in July following the company’s repositioning launch.
- Marketing-sourced signed contracts grew by 113 per cent over the last year.
- The #SOFTSWISSHasMore campaign attracted more than 7,000 live viewers at NEXT Summit Valletta 2026.
Press release.- SOFTSWISS has won the Game Changer Marketing Excellence category at the SiGMA World Awards 2026. The recognition highlights the company’s creative campaigns, which successfully translate its technical expertise and understanding of operators’ needs into compelling market positioning.
Part of the Growth Makers Driving Revenue award cluster, the recognition follows SOFTSWISS’ Best Marketing Team win at the EGR Awards in 2025.
Supporting operators in regulated markets
As igaming businesses scale, they need infrastructure that can withstand peak traffic, maintain reliable operations, and support compliance across multiple regulated markets. In 2026, SOFTSWISS updated its positioning to reflect how it helps operators meet these demands: as a strategic partner for confident growth in regulated markets, bringing together a compliance-ready product ecosystem, industry intelligence and expert-led service.
The Ready. Set. Grow! campaign brought this positioning to industry audiences through media, digital channels and major igaming events. Following the repositioning launch, clicks on branded search terms increased by 49 per cent in July. Marketing-sourced signed contracts also grew by 113 per cent over the last year, signalling strong demand for the company’s proposition.
Providing more options for growth
The #SOFTSWISSHasMore campaign showed the industry there is far more to the brand than its foundational platform. It raised awareness of a complete product ecosystem, proving that operators need only one technology partner to scale across multiple igaming verticals.
Launched with a LinkedIn post by SOFTSWISS chief marketing officer Valentina Bagniya, it used a self-ironic message to encourage employees and industry audiences to highlight different products within the ecosystem. The campaign attracted more than 7,000 live viewers during its activation at NEXT Summit Valletta 2026. It also won Best Marketing Campaign at the European iGaming Excellence Awards 2026.
The company’s recent product developments put the growth promise into practice. SOFTSWISS introduced Back Office AI Workflow within the Casino Platform, allowing operators to prepare marketing campaigns through natural-language conversations. By reducing manual work, the capability helps marketing teams launch campaigns faster, test more retention strategies, and respond to changing player needs. This creates opportunities to improve player engagement and grow revenue, while keeping operators in control of campaign decisions.
Alexandra Kavelich, deputy chief marketing officer at SOFTSWISS, comments: “This has been a special year for our marketing team. We took on important projects that support the growth of the SOFTSWISS brand, including a repositioning that reflects who we are: a technology leader and a strategic partner for growth. We brought this idea to life through our marketing campaigns and creative solutions that helped make our value clear to the market. Winning the Marketing Excellence award is a recognition of what a dedicated team can achieve when its ambitions are shared.”
Frequently asked questions (FAQs)
- What award did SOFTSWISS win at the SiGMA World Awards 2026? SOFTSWISS won the Game Changer Marketing Excellence category. The award is part of the Growth Makers Driving Revenue award cluster.
- What results did SOFTSWISS’ repositioning campaign achieve? Clicks on branded search terms increased by 49 per cent in July after the repositioning launch, while marketing-sourced signed contracts grew by 113 per cent over the last year.
- What was the #SOFTSWISSHasMore campaign? The campaign aimed to raise awareness that SOFTSWISS offers a complete product ecosystem beyond its foundational platform, supporting operators across multiple igaming verticals.
- How does SOFTSWISS use AI in its Casino Platform? Back Office AI Workflow allows operators to prepare marketing campaigns through natural-language conversations, helping teams reduce manual work, launch campaigns faster and test more retention strategies.
