Super Group targets strong African growth with cryptocurrency expansion
Gaming giant eyes cryptocurrency payments to cut costs, attract new players and strengthen its dominance across Africa.
Ghana.- Super Group, the global gaming operator behind Betway, is making a decisive move to reshape its payments strategy in Africa. The company announced plans to introduce cryptocurrency options across its core African markets, aiming to reduce banking costs and attract a new wave of players.
The initiative was unveiled during Super Group’s second quarter (Q2) of 2025 conference, where CEO Neal Menashe emphasised the company’s commitment to innovation and long-term growth.
“We are actively implementing and seeking new opportunities in the crypto space,” said Menashe. “These initiatives aim to position us for long-term success as alternative payment methods and digital asset frameworks become more integrated into the regulated gaming ecosystem.”
Africa is central to Super Group’s global strategy. In the second quarter of 2025, Africa and the Middle East together contributed approximately 40 per cent of the company’s total revenue, rising 38.8 per cent year-on-year to $229m.
Super Group holds leading positions across several African markets, including Ghana, South Africa, Zambia, Mozambique, Malawi and Tanzania.
From Africa to the world: US exit and growth plans
Menashe said that technology investment across the region is critical to sustaining this momentum, and crypto payments could play a key role.
“In the African side of our business, we have a banking issue there. Crypto and coins can make a huge difference because banking is a really big cost in Africa, especially for us onboarding customers and facilitating payments across the continent. Crypto also brings a different kind of customer,” he said.
While Africa is emerging as a key growth engine, Super Group is simultaneously restructuring its operations in North America.
Super Group is preparing to exit the United States (US) igaming market due to high operating costs. The exit is expected to incur a one-time restructuring cost of $30m to $40m, with cost savings anticipated from 2026. North America generated $199m in Q2 revenue, and the company is seeking a buyer for its US player database.
Overall, Super Group’s focus on Africa, Europe and Canada helped it achieve a 30 per cent year-on-year revenue increase to $579.4m, with monthly active users rising 21 per cent to 5.5 million. Profit before tax reached $38.8m, reflecting strong growth and the potential impact of future initiatives such as cryptocurrency payments in Africa.
