Supabets levels up with new SmartSoft partnership in South Africa
JetX and more hit titles land on Supabets as iGaming duo join forces to supercharge player experience in South Africa.
South Africa. – Supabets Gaming Group has inked a bold new partnership with game developer SmartSoft, bringing a fresh arsenal of high-voltage games to the South African iGaming scene.
The deal officially launched five adrenaline-pumping titles in May 2025, including crash games. The new games – JetX, FootballX, Balloon, CricketerX and Plinko – are already out on the Supabets platform, marking a major expansion in the operator’s entertainment offering.
SmartSoft’s growing popularity
SmartSoft, the Georgian-based game developer, is no stranger to making waves. With a reputation for pushing boundaries and redefining simplicity with high engagement, the studio’s growing popularity in South Africa comes as no surprise.
“SmartSoft has very quickly become a household name in the South African iGaming landscape, and the brand continues to get stronger and stronger. The simple game concepts and strong user engagement tools make SmartSoft an easy choice for operators,” said Bavukile Mpama, SmartSoft’s Head of Product, in a post on LinkedIn.
And it’s not just industry talk. Supabets is banking on the partnership to energise its player base and take customer experience to the next level.
“Key games like JetX have been stretching the boundaries of customer experience, and this is a key component for operators putting customer experience first. Supabets is excited to build on the partnership with SmartSoft and we can’t wait to keep expanding the portfolio,” Mpama added.
The Supabets platform has already started showcasing the collaboration, announcing the new titles with fanfare.
“Supabets is thrilled to introduce an exciting new lineup of games from our latest provider, SmartSoft! Known for their innovative and high-energy games, SmartSoft brings a fresh wave of entertainment to our platform,” reads the Supabets website.
As the competition for player attention heats up, this strategic alliance looks set to put both Supabets and SmartSoft firmly on the front foot, powering entertainment with every spin, launch and leap.
