Morocco highlighted in growing mobile-first igaming shift, says report
New study highlights accelerating mobile-first digital behaviour trends across Morocco, Turkey and South Korea markets.
Morocco.- Mobile connectivity and smartphone usage are increasingly shaping how users engage with online gaming and digital entertainment platforms, with Morocco identified among markets showing strong mobile-first behaviour trends, according to a new industry report.
CasinoRank, an igaming review and market analysis platform, said in a report published via IssueWire on May 20 that mobile connectivity and smartphone usage continued shaping digital consumer behaviour across Morocco, Turkey and South Korea.
The analysis combined telecom data, internet usage reports and tracked digital visibility indicators, including Brand’s Accumulated Power (BAP), Competitive Earning Baseline (CEB) and month-on-month movement metrics, to assess mobile-driven digital engagement trends across the three markets.
Meanwhile, Morocco’s telecom regulator ANRT reported that mobile internet accounted for 90.26 per cent of internet subscriptions at the end of 2025, underlining the country’s strong dependence on mobile connectivity. According to the report, Morocco showed the highest concentration among tracked brands, while Turkey demonstrated a more fragmented competitive landscape.
The findings also aligned with broader telecom and digital consumer research pointing to smartphones as the leading access point for online entertainment and digital platform activity globally.
South Korea continued ranking among the world’s most mature mobile markets with 97.3 per cent smartphone ownership and 93.8 per cent mobile internet usage in 2024, while Turkey recorded 75.6 million mobile internet subscribers and a 23 per cent year-on-year rise in mobile internet traffic during the fourth quarter of 2025.
CasinoRank said operators were increasingly prioritising mobile-optimised platforms, streamlined interfaces and faster payment systems as smartphone-led digital engagement continued expanding.
The report stated that mobile was no longer an alternative channel and was increasingly becoming the primary casino experience for many users. Emily Thompson, digital market analyst, said: “Mobile-first behaviour increasingly reflects how consumers discover and engage with digital platforms in highly connected environments.”
The findings are likely to attract attention across Africa’s gaming sector, where operators continue expanding mobile betting platforms and digital engagement tools amid rising smartphone usage. While Morocco does not currently operate a fully regulated online casino market, the report suggested demand for mobile gaming experiences continues growing alongside wider digital adoption trends.
