Mauritius’ Stevenhills targets SMS betting with MUR54.7m revenue projection in 2026
The leading betting operator plans to expand its digital offering months after opening its 20th retail outlet in Curepipe, signalling a major move in Mauritius’ growing gambling market.
Mauritius.- Mauritius’ leading betting operator Stevenhills Ltd plans to launch SMS-based betting, projected to generate MUR54.7m (€1.1m) in revenue by June 2026, pending regulatory approval.
The SMS betting service is part of Stevenhills’ hybrid growth strategy, designed to complement its expanding network of retail outlets and reach customers in more remote areas, including Rodrigues.
The plan comes months after successfully opening its 20th retail outlet in Curepipe on April 25, highlighting the company’s continued focus on growth, according to a Le Mauricien report. While the licence application is still under review by the Gambling Regulatory Authority (GRA), the projected revenue demonstrates the company’s ambition to innovate in Mauritius’ evolving betting market.
Stevenhills drives digital growth
Steve Sew, Managing Director and Co-founder of Stevenhills, described the expansion and the company’s Initial Public Offering (IPO), when Stevenhills went public to raise funds for growth, as “a natural evolution for the company”, highlighting transparency, innovation and regulatory compliance.
The company’s IPO, listed on the Stock Exchange of Mauritius in May 2025, is funding these expansion efforts, including the development of digital betting infrastructure. Although the SMS betting revenue is still a projection, it reflects management’s confidence in the potential of this new channel.
Industry experts say Mauritius’ betting market is maturing quickly, with companies like Stevenhills finding new ways to connect with customers by combining traditional retail outlets with digital channels. The planned SMS betting service, together with its growing network of shops, highlights the company’s ambition to lead the local market and set an example for other smaller African markets looking to innovate with hybrid betting solutions.
