Banijay highlights Côte d’Ivoire momentum in Q1 gaming revenue growth
The Betclic owner said strong online casino growth in Côte d’Ivoire helped lift gaming revenue to €433.1m in the first quarter of 2026.
Côte d’Ivoire.- Banijay Group has said Côte d’Ivoire is becoming a more important market in its gaming business after reporting 17.3 per cent year-on-year betting and gaming revenue growth to €433.1m in the first quarter of 2026. The company said the increase was supported by a 20 per cent rise in unique active players across its operations.
Banijay Gaming’s casino, poker and turf revenue rose 27 per cent in the quarter, making it one of the group’s fastest-growing segments. That performance came shortly after Banijay completed its acquisition of Tipico Group on April 23, a deal that broadened its gaming footprint across regulated markets in Europe and strengthened the scale of its Betclic-led division. Betclic operates sports betting and online casino products in Côte d’Ivoire as part of its wider Francophone African expansion strategy.
Banijay’s growing focus on Côte d’Ivoire follows the group’s November 2025 announcement that Betclic helped drive 16.4 per cent growth in non-France online casino revenue, supported by momentum in Côte d’Ivoire and Portugal alongside stronger sportsbook cross-sell activity.
The company said the combination of Betclic and Tipico is expected to strengthen its position in Europe while increasing exposure to regulated African markets.
François Riahi, CEO of Banijay Group, said: “We are enjoying a solid start to 2026, supported by strong momentum across our Sports betting & Gaming and Live activities, as we look ahead to a year marked by major sporting events, important strategic developments and transformative M&A.
“Sports betting & Gaming continues to deliver strong growth, driven by ongoing product innovation and a +20 per cent increase in Unique Active Players, the key commercial KPI. This demonstrates the strength of our product and customer proposition, and we are well-positioned ahead of this summer’s FIFA World Cup.
“This quarter also demonstrated solid execution across all fronts of our strategy — from the outstanding performance of our Live business, demonstrating the success of our diversification strategy, to key milestones in our content production roadmap, including landmark shows in sports and English-language content, and meaningful new partnerships across our digital segments.
“2026 also marks a transformative year for Banijay Group. Following the closing of the Tipico acquisition, we are also progressing well toward completing the combination of Banijay Entertainment with All3Media, expected in the summer of 2026. Together, these transactions will significantly strengthen our scale, international footprint and IP capabilities across content, Live experiences and Sports betting & Gaming.
“These solid Q1 results allow us to confirm our 2026 guidance and remain focused on executing our strategy to deliver sustainable growth and value creation for shareholders.”
