William Hill to cut ties with Scottish FA

William Hill and the Scottish Football Association have revealed that their sponsorship deal won’t be renewed.

Scotland.- William Hill and the Scottish Football Association (SFA) have announced that the sponsorship deal that they had in place will not be renewed for future seasons. The partnership had begun in 2011.

William Hill has been the sponsor of the Scottish Cup and Official Betting Partner of the Scotland National Team since 2011. In 2015 it also became the sponsor of the South Stand at Hampden Park.

Ian Maxwell, Scottish FA Chief Executive, explained: “The Scottish FA would like to thank William Hill for their investment in Scottish football over the past decade. Their sponsorship has enabled development in many aspects of the game, through the Scottish Cup, men’s national team and Hampden Park, but has also supported key initiatives such as the Hampden Sports Clinic’s mental health programme.”

Liam McKee, William Hill Head of Media and Sponsorship, said: “The Scottish Cup is a unique and vibrant competition and it has been an honour to be associated with it. We would like to thank the Scottish FA for being a great partner and wish Ian Maxwell and his team the best of luck in the future.”