William Hill negotiates with Eldorado Resorts
William Hill would become one of the leading sports betting operators in the US.
US.- As the US sports betting industry keeps gaining strength in the legal gaming market, major operating companies are set to obtain a licence approved by state’s governments throughout the country. One of the leading sports betting brands at international level, William Hill is in negotiations with Eldorado Resorts to land in the recently approved market.
According to recent reports, both companies are discussing the possibility to set a joint venture to offer sports betting in the US. William Hill is also looking to extend its businesses in other regions as the British market is currently under more regulations and the local authority has set a crackdown on sports betting industry in particular.
Although the companies have not spoken with the press yet, experts said representatives may have revealed that the joint venture would have a market value of about US$3.7 billion. The industry is expecting a confirmation statement by this afternoon.
Eldorado has 21 casinos across the US and would add sports betting offerings by William Hill, while the company would also take a 20% stake in William Hill’s US business. William Hill already has presence in some US states, including New Jersey, Mississippi and West Virginia.
