Why LatAm is one of the key regions for igaming in 2025, Royal Partners’ insights
In the following article, the Royal Partners team unveils local player preferences and offers practical advice on how to build an effective marketing funnel that is adapted to a Latin American audience.
Opinion.- Latin America is a fast-growing region with a passionate audience and strong demand for tailored offers.
Royal Partners affiliate program has gathered insights about LatAm to help you manage traffic in the region more effectively:
- Which traffic channels perform best
- Which slots and bonuses attract users in Latin America
- Why push notifications, emotions, and localised content are the shortcut to deposits
In this article you will find tips from an affiliate manager and a list of Royal Partners brands ready for LatAm.
What makes LatAm a promising igaming market in 2025
Latin America remains one of the most dynamic and promising regions for igaming. Strong demand and steady traffic make this market attractive for both newcomers and experienced affiliates.
This article explains local player preferences and offers practical advice on how to build an effective marketing funnel that is adapted to a Latin American audience.
Key LatAm countries for igaming in 2025
Latin America is a region with uneven progress in online gambling regulation. Some countries already have full laws that cover betting, online casinos, and operator licensing. Others are still moving toward legalisation, and the legal base is being shaped right now.
Here is a brief overview of the region’s key countries:
Each of these countries offers unique opportunities. The key is to respect local specifics when you launch traffic.
The LatAm player: behaviour, devices, and payments
The core target audience in the region is men aged between 18 and 35, with most preferring to play on mobile devices. In Brazil and Mexico, the share of mobile traffic reaches 70–80 per cent. In Argentina and Chile, the picture is different: players are more likely to use a desktop layout, especially high rollers.
The average deposit in LatAm ranges between $30–40 depending on the market. In Chile, however, the average deposit is higher, around $90–100. The audience is accustomed to making frequent but small payments. Bank cards are rarely used, and their operation is often unstable.
Because of this, it is crucial that an offer supports local payment methods:
- PIX for Brazil
- OXXO for Mexico
The absence of these methods directly impacts conversion. For instance, in Brazil more than 80 per cent of online payments (by some estimates more than 90 per cent) are processed via PIX.
Royal Partners operates brands fully adapted for LatAm, featuring localised landing pages and support for all key payment methods.
This allows affiliates and streamers to get started quickly, without additional preparation. Once they join the partner program, they can immediately direct traffic to current projects. Royal Partners’ managers provide full support at every stage—from selecting offers and creatives to assisting with landing page design.
Royal Partners brands open to LatAm traffic
Egor, Affiliate Manager at Royal Partners, said: “Brazil converts steadily across almost all brands. Both long-time winners and new products perform well. It is a universal GEO where you can choose an offer for any traffic type and expect predictable results. In Chile, the strongest indicators come from SOL and MONRO. We tailor sports events on these brands specifically for this market. FRESH and 1GO also show stable performance. For Peru and Mexico, FRESH and SOL are the most reliable choices. We recommend testing different options, as results depend heavily on your approach and the characteristics of your traffic.”
Top game genres in the region
Players in Latin America prefer simple rules, bright visuals, and fast-paced gameplay. This demand is shaped by two key factors: the dominance of mobile traffic and regional cultural preferences.
Main popular genres are:
- Slots
- Table games such as roulette and blackjack
- Fishing games
- Crash games such as Aviator and its analogues
- Bingo and lotteries
To make it concrete, here are the most popular slots by country in LatAm:
When it comes to sports betting in LatAm, football is the undisputed leader. In Brazil and Argentina, it accounts for the largest share of betting volume. The Campeonato Brasileiro Série A and Copa do Brasil matches spark the highest interest—each game feels like a festival, drawing millions of viewers.
That said, it is worth looking beyond football. Players also bet on:
- Basketball, the NBA, and local leagues
- Volleyball, especially popular in Brazil and Peru
- MMA, an emerging trend for younger fans
Traffic sources for LatAm
According to the SiGMA LatAm Report 2025, up to 42 per cent of first deposits in the region come from SEO traffic.
The most effective channels are:
- “Best online casinos” and “Best bookmakers” rankings
- “Top casinos/sportsbooks” articles on major local news sites
- Slot reviews
- Niche blogs and how-to guides
Egor, Affiliate Manager at Royal Partners, said: “SEO remains the most stable source. In Mexico, Chile, and Brazil, sites hit the top fast. A recent case: a partner with a small Aviator site brought in 300 registrations in under a month, including 77 FTDs. Those players then made more than 150 subsequent deposits.”
SEO is not the only effective channel in the region. Other sources of traffic in LatAm deliver comparable results in many cases.
Influence marketing is one of the best tools for building loyal audiences. Compared to traditional advertising, honest reviews and live streams with “bankroll challenges” inspire greater trust and hold attention for longer.
- Brazil: YouTube and Twitch are the key platforms for streamers
- Chile: Kick is the leading platform
- Support channels: short formats like YouTube Shorts help attract new viewers and maintain interest
SMS, email, and WhatsApp campaigns show steady results, especially when combined with push notifications and pre-landers. This mix reaches a wider audience and boosts conversion.
ASO works particularly well for promoting mobile apps, including crash games, bingo, slots, and sports betting. Key requirements are:
- Quality screenshots
- A fully localised description
- A reliable push notification system
Facebook and Instagram hold strong potential, but conversion depends heavily on the chosen approach. Effective campaigns require deep knowledge of the local audience and carefully tailored content.
“Facebook can deliver, but keeping both volume and quality is difficult if you chase only the cheapest keywords. We advise you to consider other options. Email, ASOб and Google PPC are stable channels where you can feel confident about traffic quality,” Egor, Affiliate Manager at Royal Partners.
A special angle is CFT traffic (conditionally free traffic). Affiliates in LatAm already use Facebook groups, WhatsApp, Telegram channels and bots, and Instagram. Few, however, adapt content from the CIS or Europe to local realities. Regional adaptation delivers excellent results with minimal competition.
Egor, Affiliate Manager at Royal Partners, added: “Take ready-made casino formats from Europe or the CIS—such as restreams, highlights, or stories—and adapt them for LatAm. Add local elements and a few nods to regional specifics, then launch. Competition is still low in this segment. We see good prospects here, especially given our experience in other regions.
On Instagram, the most effective combination is reels for mass reach, regular stories for engagement and warming up followers, plus a clear call to action with a single bio link to convert traffic into target actions.”
Creative rules that work
If you want to gain a foothold in LatAm, do not lock yourself into a single approach. The key rule is to test different options and to adapt creatives carefully for each country.
When you create content, remember that one creative can deliver strong results in Mexico and at the same time fail in Chile. For each LatAm country, you should localise not only the text but also the visual part, considering cultural preferences.
Language
Poor translation kills CR. Use Brazilian Portuguese for Brazil. For other countries, use Spanish adapted with local features. At Royal Partners, all translations are prepared by native speakers, so you receive ready-to-use materials that do not need further revision.
Visuals
Genuine emotion works better than clichés. Avoid stereotypes such as sombreros and choose elements that truly resonate with the audience. Highlight moments of victory and use local symbols—flags, stadiums, national colours, and images of influencers.
Here are the most popular football stars by country:
What to say in your ads
The LatAm audience responds best to clear, tangible benefits. The following work particularly well:
- First deposit bonuses
- Free spins for registration
- Special promos for major sports events and local tournaments
The key rule is to promise a specific benefit without hidden conditions. Players value offers with transparent rules and minimal verification requirements.
Conclusion
Latin America is not a test GEO—it is a strong and reliable region for growth. The audience is engaged and loyal, and traffic scales well. Now is the best moment to claim a niche and to build a stable funnel with solid profitability.
Why Royal Partners makes LatAm easy
Royal Partners covers every affiliate need with fully adapted offers and professional localisation. This includes landing page translations by native speakers and support for local payment methods. Players receive welcome bonuses upon registration and access to regular promotions and special offers.
Every partner has a personal manager who helps at each step. Royal Partners offers competitive CPA and RevShare with clear stats and on-time payouts.
(Disclaimer: This article was provided by a third party. The views, opinions, and information expressed are those of the author and do not necessarily reflect or represent the position of Focus Gaming News. We publish it as part of our commitment to keeping the industry informed, but we are not responsible for its content.)
