Virgin Hotels Las Vegas selects William Hill as sportsbook operator
The operator will increase the number of betting kiosks.
US.- Virgin Hotels Las Vegas has selected William Hill Nevada to operate the property’s sportsbook starting later this year, pending regulatory approvals. The operator will expand the sportsbook’s wagering offering and increase the number of 24/7 betting kiosks available on-site.
The offering will include mobile sign-ups, prop bets, Same Game Parlays, Super Parlays, live Cash Out, and livestreaming of marquee events such as NFL games.
Virgin Hotels Las Vegas president Cliff Atkinson said: “We couldn’t be more excited to partner with William Hill to elevate our sportsbook experience. William Hill is the right strategic partner for us given its track record of providing an unmatched retail and mobile sports betting experience in Nevada. This transition allows us to redefine our sportsbook and align it more closely with the dynamic energy and innovation synonymous with our resort.”
Dan Shapiro, SVP and chief development officer for William Hill, added: “We are grateful to partner with Virgin Hotels Las Vegas and launch a William Hill Sportsbook at the property. Our sports betting product offering in Nevada stands apart and will help attract new guests to the property as we work closely with the Virgin team. For the first time, Virgin Hotels Las Vegas guests will be able to sign up for mobile sports betting via the William Hill Nevada app and make cash transactions on-site, delivering a seamless experience.”
In March, the casino announced the appointment of John Fechik as senior vice president of casino marketing.
