Underdog signs marketing partnership with St. Louis Blues
The deal will include fan experiences and marketing collaborations throughout the National Hockey League season.
US.- Fantasy sports operator Underdog and the St. Louis Blues have announced a multiyear marketing partnership including fan experiences and marketing collaborations throughout the National Hockey League (NHL) season. Underdog will use the Blues’ IP in marketing materials, video and broadcast visible assets, as well as in-person activations.
Underdog has a pending sports betting licence application under review by the Missouri Gaming Commission.
Joshua Anderson, director of strategy at Underdog, said: “We’ve learned how rabid Blues fans are when it comes to leveling up their sports experience, making this partnership an obvious choice as we continue to introduce ourselves to the St. Louis market. Being on the ground at Enterprise Center this season, we’re meeting fans on the cusp of a new era in the overall sports experience, and doing so in a way that’s authentic to the Blues and everything they represent.”
Steve Chapman, St. Louis Blues chief revenue and marketing officer, added: “Throughout our preparations for the upcoming launch of sports betting in Missouri, Underdog quickly rose to the forefront of our conversations because of the value they placed on being present for Blues fans at Enterprise Center. We are proud to welcome Underdog as our first partner in this new category with a multiyear commitment to engage our fans with a significant presence both in-arena and on our broadcasts.”
Last year, Underdog signed a partnership with the United Football League (UFL) to become exclusive fantasy sports partner.
