Hard Rock Bet becomes Orlando Magic’s official sportsbook
The deal includes a branded Hard Rock Bet Sportsbook space on the Kia Center’s Terrace level
US.- Hard Rock Bet has signed a partnership with the Orlando Magic to become its official sportsbook. The deal includes a branded Hard Rock Bet Sportsbook space on the Kia Center’s Terrace level. The operator will also be featured prominently through digital signage in the building and permanent branding on both baskets during Magic home games.
Hard Rock Bet players will have access to exclusive content on the Magic’s social media platforms and special theme night offers.
J.T. McWalters, senior vice president of global partnerships for the Orlando Magic, said: “It’s an exciting day to announce our organization’s first ever sports betting partnership and help deliver the fan engagement we have seen other partnerships in this space accomplish across our industry. Our strategy with Hard Rock Bet was to ensure we’re enhancing the fan experience no matter where you are – at the Kia Center, at home or anywhere else – and we believe this partnership will bring all of those strategies to life.”
Nick Menas for Hard Rock Bet added: “This partnership is about delivering one-of-a-kind experiences that put Magic fans at the center of the action, both at Kia Center and wherever they’re engaging with their favorite team. We’re thrilled to be tapping into the incredible buzz around this year’s team, and fans have already shown their enthusiasm by making the Magic one of the most-bet teams in our top-rated app this offseason.”
Recently, the operator became the official sportsbook of the Tampa Bay Buccaneers.
