UAE Lottery expands into retail with Dubai petrol station pilot
Retail Express brings in-person ticket sales to three ADNOC stations as The Game tests a hybrid distribution model.
The UAE Lottery has launched its first physical distribution pilot at three ADNOC petrol stations in Dubai, allowing players to buy tickets in person for the first time.
The three locations are ADNOC 462 in Jebel Ali, ADNOC 529 in Al Quoz and ADNOC 535 in Business Bay. Players can buy draw-game tickets and instant scratch cards while visiting the stations.
Bishop Woosley, director of lottery operations at The Game, told Khaleej Times: “We are trying to put in place a normal lottery environment where you walk up to the cash register, and there’s a bin of scratch-off tickets there.”
Operated by The Game LLC and regulated by the General Commercial Gaming Regulatory Authority (GCGRA), the lottery had previously been available only through its digital platform after launching in November 2024.
