Teni Grigoryan, Galaxsys: “We’re heading to Rio with a clear focus”
In this exclusive interview, Galaxsys’s Chief Sales and Partner Management Officer discusses the company’s strategy for SBC Summit Rio and how its technology, game design, and promotional tools aim to help operators stand out in Brazil’s fast-growing regulated market.
Exclusive interview.- In this exclusive interview with Focus Gaming News, Teni Grigoryan, chief sales and partner management officer at Galaxsys, outlines the company’s priorities ahead of SBC Summit Rio and explains how its flexible technology and game design are positioned to support operators in Brazil’s evolving regulated landscape. The interview delves into operator challenges, emerging player preferences, localisation and responsible design, as well as the company’s expansion strategy, portfolio growth, and enhanced engagement tools planned for 2026.
What are Galaxsys’ main objectives ahead of SBC Summit Rio?
We’re heading to Rio with a clear focus: to show operators that our games and promotional tools are not just products, but practical solutions that help them stand out in Brazil’s fast-growing regulated market. We also see this as an important opportunity to strengthen existing partnerships, connect with new ones, and exchange insights with the local market representatives. Over the past year, Brazil has become a much more structured and regulated environment, making this the right moment to plan for long-term and sustainable growth. Events like SBC Summit Rio help us to do exactly that.
SBC Summit Rio is focused on technology as a differentiator in Brazil’s maturing regulated market. How is Galaxsys specifically positioning its technology and game design to help operators gain a competitive advantage in this environment?
We see technology as the foundation that allows great game design to perform at its best. Our games are built to be flexible, easy to integrate, and simple to customise, but the real advantage comes from how the design supports this flexibility. Each game is created with clear mechanics, strong visual identity, and smooth pacing, making it easy for players to understand and engage. For operators, this means content that can be adapted to different markets while still feeling distinctive and reliable.
What operator challenges do Galaxsys’ games tackle and how?
Operators today need content that retains players, scales across different markets, and remains easy to manage both technically and commercially. Our games are designed with these challenges in mind. Familiar mechanics help players get started quickly, while flexible configurations allow operators to adapt content to local needs, including seasonal or event-based skinnings, without additional development work.
On the technical side, we place strong emphasis on optimisation, stability, and fast loading times. These elements have a direct impact on session length and retention, making them just as important as gameplay itself. Our goal is to deliver games that perform reliably and support long-term engagement.
What emerging themes or player preferences are you seeing that are influencing your development priorities?
The industry is clearly moving towards faster, more flexible, and more intuitive content. Customisation and localisation are no longer optional — they’re becoming essential, alongside a stronger focus on responsible design and transparency. Players today are more informed and selective, and they expect games to feel fair, easy to understand, and genuinely engaging. We’re also seeing more thoughtful blending of genres and mechanics, which allows innovation without overwhelming players. Long-term success will come from striking the right balance between creativity, reliable technology, and a deep understanding of operator needs.
“Customisation and localisation are no longer optional – they’re becoming essential.”
Teni Grigoryan, chief sales and partner management officer at Galaxsys.
What are the company’s primary objectives for 2026?
In 2026, we’ll continue expanding both our slot and fast-game portfolios, while further strengthening our global distribution network and building even closer relationships with both new and existing partners. Our move into the affiliate space has been an important milestone, and the results have been very encouraging. We see this direction as a strong addition that supports and complements our core B2B strategy.
Beyond the games, we’re actively developing promotional and engagement tools that help operators maximise performance and achieve long-term success. Every release will be designed to deliver clear value, stronger engagement mechanics, and smooth adaptability across different markets.
“In 2026, we’ll continue expanding both our slot and fast-game portfolios, while further strengthening our global distribution network and building even closer relationships with both new and existing partners.”
Teni Grigoryan, chief sales and partner management officer at Galaxsys.
