Tax hike continues to weigh on ATG revenue
The Swedish gaming operator has reported a 5 per cent drop in net gaming revenue for the first half of 2025,
Sweden.- The gaming and horseracing betting operator ATG has reported gaming revenue of SEK 2.6bn (€232m) for the first half of the year. That’s a 5 per cent drop in year-on-year terms. The company’s profit margins narrowed from 27 to 23 per cent.
The company attributed the downturn to increased gambling taxes and weaker performance in the casino segment. Its customer base remained steady at approximately 1.4 million active users.
ATG’s core horseracing betting segment faced pressure, with revenue down by 5 per cent, but online casino revenue was down by 13 per cent.
Chief financial officer Lotta Nilsson again criticised the increase in gambling tax in Sweden from 18 to 22 per cent a year ago. The company’s tax burden rose to SEK 627m, adding SEK 105m in costs. ATG reduced non-tax-related costs by SEK 47m through operational efficiencies, but expenses still rose by 1 per cent o SEK 2.2bn.
Nilsson stressed ATG’s commitment to innovation, noting ongoing investments in product development, such as the upcoming launch of V85, a new Saturday horseracing game expected to bolster engagement later this year.
ATG is also eyeing expansion opportunities abroad, preparing for the launch of competitive regulated online gambling in Finland from 2027. Hippos ATG, its joint venture with the Finnish horseracing group Hippos, has begun staffing up, naming Joonas Saha as chief commercial officer, and Antti Koivula as chief compliance officer. CEO Mikael Bäcke said the hires represented a vital moment in establishing the venture’s operations in Finland.
