Tachi Palace Casino selects OPTX platform

OPTX's platform provides data intelligence for casinos.
OPTX's platform provides data intelligence for casinos.

The Californian venue owned and operated by Tachi-Yokut Tribe has selected the provider of casino player data for casino operators.

US.- The Tachi-Yokut Tribe’s Tachi Palace Casino Resort in Lemoore, California, has chosen to use the platform provided by OPTX, a Las Vegas-based provider of casino player data for casino operators.

OPTX platform provides an end-to-end solution focused on slots, marketing and campaigns, player development, and artificial intelligence, available via desktop and mobile applications. Its data intelligence used creates recommendations for casino operators, provides real-time individualised insights and helps to implement strategies to increase visits, revenue, and profitability.

Rojelio Morales, director of marketing for Tachi Palace, said: “We needed a reliable and effective program to take us to the next level, and that is what we have found with OPTX. “We are thrilled to have found a solution that will streamline our efforts while keeping our guests coming back for more.”

Brooke Fiumara, co-CEO of OPTX, added: “OPTX is bringing the future of casino data analysis to the present. We are excited to partner with Tachi Palace. Together, we will make their guest experience unforgettable.”

Quinault Beach Resort and Casino, in Washington, Indigo Sky Casino & Resort in Wyandotte, Oklahoma, and El Cortez Casino, in Las Vegas, have also recently selected OPTX’s technology.

Casino Morongo in California opens new poker and bingo rooms

The Morongo Casino Resort & Spa opened its new bingo and poker rooms. The new rooms were added as part of an expansion and renovation of the southern California venue that started in 2020 and has given Morongo one of the largest casino floors on the West Coast. The project also included a remodel of Morongo’s 310 suites and guest rooms.

See also: California’s Players Casino completes relocation

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