El Cortez selects OPTX casino data platform
The Las Vegas venue has chosen OPTX’s software for its suite of slots, player development, and marketing products.
US.- El Cortez Casino, in Las Vegas, has selected OPTX for its suite of slots, player development, and marketing products. OPTX software will provide the venue with an end-to-end solution focused on slots, marketing and campaigns, player development, and artificial Intelligence.
OPTX´s software uses data intelligence to create recommendations for casino operators and provides real-time individualised insights.
Joe Woody, chief financial officer at El Cortez Hotel and Casino, said: “We could not be more excited to be implementing the full suite of OPTX programs. Every piece of our operation will now be streamlined, making us more efficient than ever.”
Brooke Fiumara, co-CEO at OPTX, added: “We are thrilled to welcome the team at El Cortez Hotel & Casino to the future of data analysis. With OPTX, El Cortez will have access to data that will create a 360 view of their operations. A boost to the revenue and the guest experience creates a win for everyone!”
The iconic El Cortez casino is the oldest continuously running downtown Las Vegas gaming venue. In November, it celebrated its 80th anniversary. Built in 1941, El Cortez is the only casino listed on the National Register of Historic Places. To mark its anniversary it underwent a $25m renovation.
See also: Las Vegas Sands completes $6.25bn sale of The Venetian Resort
