SugarHouse partners with the NHL’s Philadelphia Flyers
SugarHouse Casino and PlaySugarHouse.com are now the official sportsbook parnters for the NHL’s Philadelphia Flyers And Wells Fargo Center.
US.- SugarHouse Casino and PlaySugarHouse.com keep expanding their footprint in the country, this time by entering into an agreement with the Philadelphia Flyers and Wells Fargo Center to become their official sportsbook partners.
The multi-year agreement includes two branded, hitch sports lounges inside the Wells Fargo Center, which will open in time for the Flyers’ 2019-20 season opener on October 9. The lounges will feature nearly 100 screens, where people will be able to bet through their mobile devices.
The agreement also includes a marketing partnership that will feature advertising inside the arena’s bowl and across the concourse as well as radio, billboards and digital media placements.
”We are thrilled with this sponsorship deal to become the official sportsbook of the Philadelphia Flyers and Wells Fargo Center,” said Mattias Stetz, COO of Rush Street Interactive, the operator of SugarHouse in-casino and online sportsbooks. “Philly has some of the best sports fans in the country, and we look forward to hosting them in our sports lounges at the stunning Wells Fargo Center.”
“Philadelphia fans’ interest in sports betting is why we’re expanding our state-of-the-art SugarHouse Sportsbook this fall,” said Rob Long, general manager of SugarHouse Casino. “We can’t wait to bring the same energy that we’ve seen at the casino to these brand-new sports lounges at the Wells Fargo Center.”
SugarHouse Casino, along with its online and mobile complements, is rebranding as Rivers Casino Philadelphia later this year. The sports lounges at Wells Fargo Center will reflect the new Rivers brand. The US$15 million dollar rebranding investment also includes the new on-property sportsbook.
