Sports Betting Alliance appoints Joe Maloney as president and CEO
Maloney was previously senior vice president of strategic communications at the American Gaming Association.
US.- The Sports Betting Alliance (SBA) has named Joe Maloney as president and CEO. Jeremy Kudon, who was president for eight years, will now serve as chairman and will oversee SBA’s national strategy and legislative efforts in the US.
Maloney joins the organisation after serving as senior vice president of strategic communications at the American Gaming Association (AGA). Before that, he worked as vice president of public affairs at the Washington Commanders. He also advised trade associations and corporations across the technology, gaming, and hospitality sectors while a partner at LSG.
He will now oversee the SBA’s advocacy, communications, strategy development and strategic partnerships.
Kudon said: “We are thrilled to welcome Joe as president of the Sports Betting Alliance. His deep understanding of gaming policy, proven leadership in public affairs, and established relationships make him an ideal leader during this crucial time for our industry.”
Maloney commented: “I’m honored to step into this role with the Sports Betting Alliance during such a critical moment for the industry. Legal, regulated sports betting and iGaming are delivering meaningful consumer protections, enhanced integrity monitoring, and economic benefits to states, bringing activity once confined to the shadows into the light. I look forward to working with stakeholders throughout the country to continue strengthening the industry and ensuring its long-term success.”
