SOFTSWISS advances AI integration in casino operations
SOFTSWISS adds Back Office AI Workflow to its casino platform, letting operators run supported tasks via natural-language chat to speed up campaigns.
Key takeaways:
- SOFTSWISS has introduced Back Office AI Workflow, a new capability within its casino platform, announced on October 30, 2026.
- Operators can execute supported back-office tasks through natural-language conversations with AI, moving beyond simple recommendations.
- In a single conversation, operators can prepare a promotional tournament, from creating the target player segment to configuring settings and preparing a CMS page.
- SOFTSWISS will demonstrate it at SiGMA World Rome, November 2-5, 2026, at Stand H4-4029 in Fiera Roma.
SOFTSWISS has launched Back Office AI Workflow, a casino platform capability that lets operators carry out supported back-office tasks by talking to AI in natural language, rather than just receiving recommendations from it. The launch responds to a gap in the industry: more than 80 per cent of betting and gaming organisations have adopted generative AI, yet overall AI maturity stands at 45 out of 100, according to the company’s 2027 iGaming Trends Report. By cutting repetitive configuration work, SOFTSWISS aims to get promotional campaigns to market faster, while keeping critical decisions in human hands.
Press release.- SOFTSWISS has introduced Back Office AI Workflow, a new capability within its casino platform. The new functionality enables casino operators to execute supported back-office tasks through natural-language conversations with AI, moving beyond simple recommendations. By bringing these capabilities into everyday operations, SOFTSWISS aims to help casino operators reduce manual work and accelerate promotional campaign preparation.
The launch comes as the igaming industry seeks to turn growing AI adoption into practical business value. According to the SOFTSWISS 2027 iGaming Trends Report, more than 80 per cent of betting and gaming organisations have adopted generative AI, yet the industry’s overall AI maturity stands at 45 out of 100. This gap suggests the challenge of moving from AI experimentation to its practical use in business operations.
Back Office AI Workflow addresses this challenge by connecting AI to the casino platform’s existing operational capabilities. Through a single natural-language conversation, operators can prepare a promotional tournament, from creating the target player segment to configuring tournament settings and preparing a CMS page.
The functionality includes the following:
- Building and managing player segments and filters.
- Creating and configuring tournaments and lotteries.
- Adjusting supported settings of existing bonuses.
- Managing game lobby configurations.
- Preparing CMS pages and content.
- Retrieving selected player information within existing access permissions.
From AI automation to business value
By simplifying campaign preparation, the new functionality creates several potential advantages for casino operators:
- Accelerate campaign preparation: Reduce repetitive configuration work and move promotional initiatives closer to launch.
- Improve operational efficiency: Spend less time on routine tasks so teams can focus on higher-value activities.
- Scale marketing activity: Prepare more campaigns and test more engagement approaches without a proportional increase in staffing or operational costs.
While AI takes on supported operational tasks, operators remain responsible for critical decisions. The technology works within existing back-office permissions, and steps such as tournament activation and publication of new CMS pages require direct human involvement.
Mykhailo Hrechyna, head of operations at SOFTSWISS casino platform, comments: “For casino operators, campaign speed has a direct commercial value. The sooner a marketing initiative is ready to launch, the sooner it can start engaging players and generating revenue. At the same time, teams need the capacity to test more ideas without constantly expanding their resources. Back Office AI Workflow addresses both challenges by bringing AI directly into everyday operations. We see this as a practical step towards making AI part of how casino businesses run, rather than a separate tool they experiment with.”
AI as part of SOFTSWISS’ technology strategy
The launch also reflects a broader direction in SOFTSWISS’ AI development: integrating artificial intelligence into existing operational processes rather than treating it as a separate tool. Back Office AI Workflow demonstrates this approach within the casino platform and creates opportunities for further automation as the technology develops.
This direction builds on SOFTSWISS‘ ongoing investment in AI. In January 2026, the company appointed Denis Romanovskiy as chief artificial intelligence officer, formalising AI development as a strategic priority.
SOFTSWISS will demonstrate Back Office AI Workflow at SiGMA World Rome, taking place on November 2–5, 2026 at Fiera Roma. Casino operators and industry partners can visit Stand H4-4029 to explore the new functionality within the casino platform.
Frequently asked questions (FAQs)
- What can Back Office AI Workflow do? It can build and manage player segments and filters, create and configure tournaments and lotteries, and adjust supported bonus settings. It can also manage game lobby configurations, prepare CMS pages and retrieve selected player information within existing access permissions.
- Does AI take decisions on its own in the SOFTSWISS casino platform? No. The technology works within existing back-office permissions, and steps such as tournament activation and publication of new CMS pages require direct human involvement.
