Smarkets reelects Income Access’ services

The sports betting platform will re-launch Income Access’ affiliate programme and Ad Serving tool in its website.

UK.- Income Access will supply its affiliate programme to the popular UK-based sports betting exchange platform, Smarkets. The re-launch of the software that integrates Income Access’ Ad Serving technology will feature special bonuses for the registered players.

Smarkets will offer a £10 –US$14,50– welcome bonus allocated to any new player who has deposited a minimum of £20 –US$29– with the brand. Furthermore, the renovated partnership will allow affiliates working with the brand to earn 25 percent of net revenue based on the transaction fees, rather than wins and losses of players. Negative balances are therefore avoided, which results in consistent earnings for affiliates.

“We are proud of the Smarkets affiliate programme and acknowledge the important role it has played in our unprecedented growth over the past two years. Our team has worked exceptionally hard to challenge the industry status quo on price, product and experience. By selecting Income Access, we are looking forward to offering the same level of service to our customers throughout the busy 2016 calendar,” commented Smarkets’ CEO, Jason Trost.

The affiliate software will be managed by a dedicated team from Income Access and it will include a wide range of creative options to players. As to the Ad Serving tool, it will give brands the ability to strategically target their campaigns. “We are excited about the launch of the Smarkets programme. With an interesting portfolio of betting options and low transaction fees, affiliates will certainly see positive results with the Smarkets affiliate programme,” said Nicky Senyard, founder and CEO of Income Access.

Smarkets offers a variety of trading opportunities where users set their own odds and bet against each other in a peer-to-peer setting, before and during an event. With an industry leading transaction fee of 2 percent of net winnings per market, players can wager on a variety of major sporting events, including horse-racing, football, tennis, baseball, cricket and more. The betting services also cover bets on politics, television and entertainment and current affairs, such as the UK General Election leadership debate and the 2012 winner of the American presidential race.