Resorts World Las Vegas appoints Greg Shulman as executive vice president of international marketing
Shulman will lead the venue’s international casino marketing strategy.
US.- Resorts World Las Vegas has named Greg Shulman as executive vice president of international marketing. He will lead international casino marketing strategy, with a focus on high-end player development.
Shulman was a key member of the opening team at the Bellagio, where he served as executive director of marketing. He was later appointed as vice president of casino marketing & hospitality for MGM Resorts International and then returned to the Bellagio as vice president of international marketing under the MGM Resorts portfolio.
Most recently, Shulman served as the vice president of casino marketing for Palms Casino Resort after briefly departing Vegas to lead the Sandia Resort & Casino reopening in New Mexico as chief operating officer.
Carlos Castro, Resorts World Las Vegas’s new chief operating officer and chief financial officer, said: “Greg’s impressive career in the gaming industry is a testament to his leadership and relationships all over the globe. He is widely regarded as one of the top player development executives in the industry, and we are thrilled to welcome him to our team as we continue to elevate our brand and expand our market reach.”
Resorts World Las Vegas board chairman Jim Murren added: “Greg has a proven track record of executing marketing strategies that attract new audiences and drive financial growth. We are excited for Greg to continue expanding our global casino marketing efforts here at Resorts World Las Vegas, and we are confident he will be instrumental in supporting our ongoing success and development.”
Shulman commented: “I am excited to embark on the next chapter of my career at Resorts World Las Vegas and contribute to the company’s success as we look to accelerate our growth in the International VIP player market. In the few years since its opening, Resorts World Las Vegas has already become a popular destination for guests from around the world, and I look forward to working alongside the leadership team to further expand our presence at home and abroad.”
Resorts World Las Vegas recently announced the appointment of Brian Sandoval, the former governor of Nevada, to its board of directors. Sandoval served as Nevada’s 30th governor from 2011 to 2019. Previously, he served as a Federal Court judge, attorney general of Nevada and chairman of the Nevada Gaming Commission.
