We talked to Daniel Lindberg, Quickspin’s CEO, in an exclusive interview with Focus Gaming News’ correspondent.
ICE 2016 is getting closer and closer and the Swedish slots specialist Quickspin will be displaying new and exciting products: Razortooth, Second Strike, Genie’s Touch and The Wild Chase.
ICE will be held once again in February, what do you expect from this show?
We’re expecting to catch up with a lot of clients and old friends and also meet up with some new business leads. We’ve had a very exciting 12 months, signing up a number of great operators and releasing some innovative new content, which has been very well-received. The game changer for us was putting those games on our own platform, thanks to an agreement with Relax Gaming. That has allowed us to integrate our games seamlessly with our operating partners. The Quickspin management team, including our new commercial director Paul Myatt, will be on hand to talk people through the benefits of the system and our games on stand N2-312.
Will Quickspin be introducing any new products during the show? What are the advantages for casinos and their player?
We will have a number of new games on show which we’re very excited about. These include Razortooth, Second Strike, and the forthcoming Genie’s Touch and The Wild Chase. We’re also looking forward to demonstrating our new promotional tools that allow casino operators to differentiate their offering and reward customer loyalty. Our free spins can be tailored to six different bet options, allowing casino brands to reward players in appropriate stake sizes. We’ve also developed bonus round triggers that lets the House send players directly to the best bits of the games to incentivise them and improve retention rates. As our slogan says, we love slots. These promotional tools reflect that.
What are your plans for 2016? Which markets are you focusing on?
Our game designers are working hard on producing some unique new content, with different themes and maths models to keep our offering fresh and inspiring. We’re also very excited about the opportunity to explore new markets. ICE is a great opportunity to talk to new operators or existing ones looking to make the most of developing markets. We’ve got a great reputation for producing good games, several of which have won awards, and we’re very confident they will be very popular with players in new market too.
How do you see the gaming industry today? Which are the challenges for this year for the worldwide industry?
It’s very exciting to see how it is developing and what casinos and their players are looking for as we move forward. Mobile is only going to get bigger and provisioning top quality games for that market is what we’re all about. I think it will also be interesting to see how the emphasis swings away from acquisition to retention as competition hots up. As players ourselves we’ve thought long and hard about this and our new promotional tools are an important part of our philosophy. It’s not enough to make good games, as there are numerous alternatives out there. You also need to give players a reason to play them and casinos to push them.