PrizePicks signs partnership with Atlanta Hawks
The company will serve as a Proud Partner, receiving brand integration across broadcasts, in-arena signage, and digital platforms.
US.- PrizePicks has announced a new deal with the Atlanta Hawks and State Farm Arena. The company will be billed as a “Proud Partner“, receiving brand integration across in-arena signage and digital platforms.
PrizePicks will be integrated throughout the National Basketball Association team’s game-day TV broadcasts, in-arena moments and in-game stat updates. The deal will also introduce the PrizePicks Party Deck, a space inside State Farm Arena for game-day experiences, concerts and comedy shows.
The company has also been named the presenting partner of Hawks AF (And Friends), the Hawks podcast series produced by Hawks Studios and hosted by D.C. Young Fly.
Joey Molko, PrizePicks senior vice president of partnerships, said: “PrizePicks was born in Atlanta, and basketball has always been part of our soul, so we couldn’t be more excited that our first NBA franchise partnership is with our hometown team. The Hawks share our obsession with bringing fans closer to the game, and we can’t wait to join them in making every game more fun to watch and to celebrate basketball culture in THE A.”
Andrew Saltzman, president of business enterprise for the Atlanta Hawks and State Farm Arena, added: “We are thrilled to be the first NBA franchise to partner with PrizePicks. As two organisations with deep roots in Atlanta, we look forward to building something truly special together and creating new opportunities to deliver unique and engaging experiences to our fans.”
Earlier this year, PrizePicks was named an Official Daily Fantasy Sports Partner of the National Basketball Association (NBA).
