NBA and PrizePicks sign multi-year partnership
The operator has become an official Daily Fantasy Sports Partner of the National Basketball Association.
US.- The National Basketball Association (NBA) has signed a multi-year deal with PrizePicks, making it an official Daily Fantasy Sports Partner. PrizePicks will integrate NBA intellectual property across its fantasy and free-to-play products and marketing.
The deal includes the use of NBA League, collective NBA Team, and NBA Event marks across approved digital platforms, including the PrizePicks app and website. The National Basketball Players Association (NBPA) will grant PrizePicks the ability to use images of multiple players across its marketing.
Mike Ybarra, CEO at PrizePicks, said: “This partnership with the NBA marks an important milestone for PrizePicks as we continue to grow alongside one of the most iconic leagues in sports. Basketball has always been at the heart of our brand, and this collaboration reflects our deep roots in the game. Our focus has always been on delivering fun and responsible experiences, and working with the NBA allows us to bring that commitment to fans through innovative integrations that enhance how they engage with the game.”
Eric Rimsky, head of domestic fantasy, NBA, added: “PrizePicks has established itself as a leader in daily fantasy sports through innovation and a strong focus on the fan. We’re excited to collaborate with PrizePicks to enhance the NBA fan experience by combining the league’s unmatched moments with PrizePicks’ interactive innovation, creating new and engaging ways for fans to connect with the game.”
In 2025, PrizePicks earned iCAP accreditation from the National Council on Problem Gambling.
