Potawatomi Sportsbook becomes Green Bay Packers’ sportsbook partner
Potawatomi Sportsbook gets naming rights on Lambeau Field’s south gate.
US.- Wisconsin’s Green Bay Packers and Potawatomi Sportsbook have announced a multi-year agreement making the sportsbook the football team’s Official Sportsbook Partner. The announcement was made in Milwaukee by Craig Benzel, Packers vice president of sales and business development, and Brooks Boyd Sr., Forest County Potawatomi chairman.
The south gate at Lambeau Field, the team’s home venue will be renamed the Potawatomi Sportsbook Gate. The sportsbook will also become the title sponsor for the Champions Club, an area on the eighth floor of the stadium, and the Packers’ podcast studio.
The Potawatomi Sportsbook opened in 2024 and is owned and operated by the Forest County Potawatomi Community. The 6,500-square-foot venue has a video wall, seating for more than 200 and dining and beverage options.
Craig Benzel, Packers vice president of sales and business development, said: “We’re excited to welcome Potawatomi Sportsbook as our Official Sportsbook Partner. Creating memorable fan experiences is central to both of our organisations and this partnership provides enhanced opportunities for us to engage with fans from all over Wisconsin. We’re looking forward to seeing Potawatomi Sportsbook prominently featured at Lambeau Field on game day and every day.”
Brooks Boyd Sr., Forest County Potawatomi chairman, added: “We are thrilled to launch this historic multi-year partnership with the Green Bay Packers. Having Potawatomi Sportsbook named the Official Sportsbook Partner of the Green Bay Packers is a tremendous milestone. This partnership will create meaningful opportunities for our community while bringing fans new ways to engage with the team they love. We’re proud that the #1 Retail Sportsbook in the Midwest is working with one of the most iconic teams in all of professional sports.”
