PointsBet signs multi-year sports betting deal with University of Maryland

The deal was negotiated through the university’s commercial rights partner, PlayFly Sports.

US.- PointsBet has signed multi-year sports betting agreement with the University of Maryland. The first sports betting partnership in the Big Ten Conference, it will grant advertising opportunities in and around Maryland’s Xfinity Center and Capital One Field at Maryland Stadium.

The deal will also feature strategic responsible and problem gambling education to Maryland staff, students, and fans. PointsBet will be featured across Maryland’s digital channels and sports radio network broadcasts. The deal was negotiated through the university’s commercial rights partner, PlayFly Sports.

PointsBet USA CEO Johnny Aitken said: “Investing in the University of Maryland athletics program expands our ability to impact local communities and the greater DMV region while also connecting PointsBet with alumni that remain actively involved in reverence to their alma mater.

“Sports betting education and safe gambling is key to our long-term strategy, as is making a tangible impact on the communities we invest in. We are proud to work with such a high-profile, storied university to further these objectives.” 

Maryland Executive associate athletic director and chief strategy officer Brian Ullmann added: “With the announcement of our partnership with PointsBet through Maryland Sports Properties and Playfly Sports, we are looking forward to raising awareness and educating our student-athlete and University community about responsible gambling.

“Maryland Athletics continues to lead boldly with the first deal of its kind in the Big Ten Conference and in the region.”

“Playfly Sports is a proud partner of Maryland Athletics and we are constantly seeking innovative opportunities to engage new sponsors,” said Craig Sloan, COO at Playfly Sports Properties. “Maryland’s relationship with PointsBet will elevate both brands, while strategically enhancing the rooting experience for fans, alumni and local communities.”

See also: New multi-year partnership between Sportradar and PointsBet