PointsBet extends partnership with PGA Tour
The online gaming operator has signed a three-year content and marketing deal with the golf tour.
US.- The online gaming operator PointsBet has extended its content and marketing partnership with golf’s PGA Tour. Under the three-year agreement, live betting odds integrations will be featured on linear and streaming broadcasts on both the Golf Channel and Peacock.
PGA Tour media and gaming senior vice president Norb Gambuzza said: “We’re excited to continue working with PointsBet to create innovative sports betting and free-to-play products for PGA Tour fans.
“PointsBet’s golf products continue to experience tremendous growth, and its support of our free-to-play game with Low6 will provide our fans the option to experience exciting in-play games in a free-to-play environment.”
PointsBet USA CEO Johnny Aitken added: “Expanding our relationship with the PGA Tour is a key step in providing fans and viewers with the odds integrations and content that PointsBet users have been asking for.
“Together, with our partners at NBC Sports, we are at the intersection of golf broadcast and odds integration, an exciting time for bettors and viewers.”
See also: PointsBet Canada and Daily Faceoff sign sports betting partnership
