Playtech to review future of Sun Bingo
The white-label business is unlikely to remain profitable due to the rise in UK gambling tax, Playtech says.
UK.- The gambling tech supplier Playtech has announced that it has begun an operational review of its Sun Bingo white‑label business. CFO Chris McGinnis confirmed the news during the company’s earnings call.
McGinnis said the unit was unlikely to remain profitable due to the new 40 per cent tax rate on remote gaming in the UK. However, he said Sun Bingo still has a role in Playtech’s portfolio as it has “more B2B than B2C characteristics” despite being customer‑facing.
Playtech’s revenue fell 10 per cent in 2025 to €763.6m. B2C revenue was down 20 per cent year‑on‑year at €78.5m, largely due to the sale of Happybet in Germany. B2B revenue was down 9 per cent to €688.3m, while EBITDA was down by 9 per cent to €197m and adjusted EBITDA by 36 per cent to €141.4m.
However, the company said it was optimistic about prospects in the Americas, particularly in Latin America. The Americas division saw 100 per cent growth in the US and a boost in Mexico due to the revised agreement with Caliente. It expects additional momentum this year 2026 with Mexico, the US, and Canada hosting the World Cup.
CEO Mor Weizer highlighted a potential launch with Brazil’s Caixa Econômica Federal. Playtech won the tender to provide the state‑owned bank’s online gambling platform in 2025, but the launch was postponed in November amid political opposition.
Weizer said the tender remains “one of the most significant opportunities for Playtech for the coming years” given that Caixa is one of the largest banks in Brazil, with 140 million registered customers. He suggested that Caixa’s betting product could quickly become a market leader.
