NFL signs first sports betting partnerships
The National Football League has signed sports betting partnerships with Caesars Entertainment, DraftKings y FanDuel.
US.- The National Football League has signed its first sports betting partnerships, entering agreements with Caesars Entertainment, DraftKings y FanDuel.
According to Sports Business Daily the collective agreements could be worth just under $1bn over five years. Each brand will be able to use NFL marks on sports betting offerings, both in retail and online.
Caesars became the League’s first-ever casino sponsor last year and has now renewed that deal to promote football and sports betting as well.
Tom Reeg, CEO at Caesars, said: “Sports betting and online gaming are the next frontiers for our industry and we are committed to being where the players are.
“This expanded relationship allows us to introduce new ways for fans to play alongside their favourite teams, tied into our industry-leading Caesars Rewards programme.”