Nadia Popova, EGT: “True success lies in building long-term trust”
Nadia Popova, Chief Revenue Officer and VP sales & marketing at EGT, reflects on the company’s successful showcase in Las Vegas.
Exclusive interview.- EGT made a powerful impression at G2E Las Vegas 2025, reaffirming its position among the frontrunners of gaming innovation. In this exclusive interview, Nadia Popova, chief revenue officer and VP sales & marketing at EGT, shares insights into the company’s key achievements at the show, from unveiling its latest Supreme Series cabinets and advanced roulette solutions to expanding across new markets such as Brazil and Argentina. She also discusses how EGT continues to evolve its products to meet shifting global demands while maintaining its long-standing commitment to customer trust, technological excellence, and sustainable growth.
What were your main goals at G2E Las Vegas 2025?
For another year in a row G2E Las Vegas provided us with a strategic platform where EGT has demonstrated its role as one of the leaders in gaming innovation. I am happy to say that we achieved our goal to reinforce our global role by presenting the most advanced developments in our land-based and digital portfolios. We also strengthened relationships with both long-term partners and new customers, building on our presence in over 100 countries to shape future growth together. Finally, at G2E we had the opportunity to exchange valuable insights with other industry leaders, and shape the trends that will define the next decade. For us, true success lies in building long-term trust and creating lasting value for our partners worldwide.
What new products did you present?
Our selection for this year’s G2E Las Vegas included quite a few new developments. At the heart of our presentation were four new cabinets from EGT’s latest Supreme Series. Alongside the S 32-32 UP and S 32-32 ST, which debuted earlier this year and have been already performing very well across multiple markets, we introduced the S 55 V ST and the S 55 S ST. These models feature captivating 55-inch UHD displays, advanced ergonomic design, and the well-known Supreme Selection multigames.
We also presented the latest roulette from our portfolio, the RK6C. With its sleek design, American roulette option, and the ability to connect with other EGT Automated Roulette units, it has had its successful first installation shortly before the event and attracted significant interest from our guests at the booth. Equipped with the new Supreme multigame series, it offered players an exciting mix of video slots, card games, roulette, and Keno.
In addition, the visitors were able to explore EGT’s VLT solutions for Brazil and the upgraded functionalities of our casino management system Spider, which continues to evolve into one of the most advanced tools for optimising gaming hall operations.
From your experience across North America, Latin America and EMEA, what are the biggest shifts in land-based gaming demands? What feedback have you received from operators and players about your best-selling products, and how is that influencing your next generation of games or cabinets?
It is no secret that gaming is one of the fastest-growing industries, and we must remain highly flexible to meet the ever-evolving demands of our customers. That is why the latest generations of EGT products focus on greater interactivity and personalisation, allowing players to enjoy a truly immersive and engaging gaming experience. Equally important are the attractive design, wide thematic diversity, and compelling storytelling, all of which enrich entertainment value and replayability.
Our new developments skillfully combine all these components, and the positive feedback we receive from our customers is clear evidence that we are successfully delivering high-performance solutions tailored to their needs.
“The latest generations of EGT products focus on greater interactivity and personalisation, allowing players to enjoy a truly immersive and engaging gaming experience.”
Nadia Popova, chief revenue officer and VP sales & marketing at EGT.
Are there specific new markets you are targeting for expansion in H2 2025?
2025 has already been a strong year for EGT, and we plan to continue expanding globally in the months ahead. Latin America remains one of our most important regions for us.
Alongside well-established markets such as Panama, Mexico, Colombia, and Peru, we are prioritising Brazil, where we are confident that our VLT developments will achieve great success, complemented by our growing igaming portfolio.
We also see significant potential in Argentina. We recently opened a new office there, which enables us to be closer to our clients with products on site. Our first installations in local gaming halls are already a fact, with a few more coming, and the excellent results so far make us confident that EGT will soon become one of the most preferred suppliers in this market.
At the same time, we will continue to solidify our leadership positions in Europe and Africa, while strengthening our presence in Asia.
With the evolving regulatory landscape and competition, how are you positioning EGT to ensure growth and sustainability through the end of this year and beyond?
We will continue to adhere to the fundamental principle that has guided us since the foundation of the company – to always be close to our customers and partners, listen to them, and provide them with products and services tailored to their needs. This approach goes hand in hand with strict compliance with the legal requirements and regulations in every jurisdiction where we operate or plan to enter. It is precisely this philosophy that has enabled us to become one of the global leaders who not only follow but also create trends in the industry. For 23 years now, EGT has proven that this is a winning formula, and I am confident it will continue to bring us success in the future.
Our fundamental principle is to always be close to our customers and partners, listen to them, and provide them with products and services tailored to their needs.
