Miranda Guliashvili, SOFTSWISS: “We see iGB L!VE as a place to prepare for serious commercial conversations, not just product demos”

The head of Regional Growth at SOFTSWISS discusses the company’s expectations for iGB L!VE, the launch of its new Prediction Markets Platform, and the technology trends shaping operators’ priorities. She also explains how conversations at the event help define SOFTSWISS’ product roadmap and industry research.

Exclusive interview.- As the industry prepares for another edition of iGB L!VE, SOFTSWISS sees the event as much more than a traditional exhibition. For the company, it represents a key milestone in the commercial calendar, where discussions initiated earlier in the year evolve into long-term partnerships while new conversations lay the groundwork for future business.

In this exclusive interview with Focus Gaming News, Miranda Guliashvili, head of Regional Growth at SOFTSWISS, shares the company’s plans for the show, including the debut of its new Prediction Markets Platform and recent product enhancements. She also reflects on the growing role of integrated technology, AI, and operator feedback in shaping both SOFTSWISS’ product strategy and its annual iGaming Trends Report.

iGB L!VE comes at an important point in the year for the industry. What makes this event valuable for SOFTSWISS?

iGB L!VE matters more than people realise. The event coincides with the business cycle. For example, the conversations we started at ICE in January are now converting – those operators are becoming SOFTSWISS partners. So those we’ll connect with on iGB will realistically go live with us in early 2027.

That timing makes the event especially valuable. It gives operators enough time to evaluate new opportunities, discuss market plans, and prepare for future launches. 

And of course, for SOFTSWISS, it is also a chance to reconnect with existing partners and understand where the market is heading next. We see iGB L!VE as a place to prepare for serious commercial conversations, not just product demos.

Speaking of products, what new developments will SOFTSWISS be showcasing and discussing at iGB L!VE?

One of the main highlights will be the new SOFTSWISS Prediction Markets Platform, which we have just launched. It lets casino and sportsbook operators enter event-based wagering – a category that is growing fast. We built it on a fixed-odds model, which means operators get access to a new audience without the technical complexity of a peer-to-peer exchange. That tends to be a significant barrier, so removing it matters.

Being the first to offer such a solution, we already see the demand from the operators. We’ll definitely focus on that momentum during the expo.

We will also showcase recent developments across our existing product portfolio.

The Game Aggregator has two new tournament features. They give operators better tools for running campaigns and, just as importantly, for measuring whether those campaigns actually worked. Precision in performance tracking is something operators have been asking for, and we’ve responded.

The Sportsbook is going to draw a lot of attention simply because of the World Cup. But our focus is broader than the tournament. We want to show casino operators how a sportsbook can drive value year-round – not just during major events. The opportunity is there, and a lot of operators are not yet taking full advantage of it.

“One of the main highlights will be the new SOFTSWISS Prediction Markets Platform, which we have just launched.”
Miranda Guliashvili, Head of Regional Growth at SOFTSWISS.

Running multiple verticals is complex. How does SOFTSWISS help operators manage that?

Operators are balancing a lot at once – different verticals, changing regulations, platform stability, and player experience. The question we hear most often is how to handle that complexity without the technology becoming a problem in itself.

Our answer is a connected stack. The Casino Platform, Sportsbook, Game Aggregator, and Prediction Markets Platform all work within a unified environment, so operators can manage accounts, payments, bonuses, reporting, and compliance in one place rather than stitching together separate systems. As they expand into new markets or add verticals, the infrastructure scales with them.

That said, not every operator wants to rebuild around a new platform. So all our products are also platform-agnostic – each one can integrate into a third-party setup on its own. Making that work well, though, demands serious technical depth. 

Good integration architecture is not something you improvise. That conviction is part of why we organise the Tech Race summit in September – it is our way of contributing to a broader tech community beyond igaming, where engineers and architects can exchange expertise on the global problems relevant to every industry.

“All our products are also platform-agnostic – each one can integrate into a third-party setup on its own.”
Miranda Guliashvili, head of Regional Growth at SOFTSWISS.

What do you want to walk away from the show having learned?

Honest feedback, mostly. We want to know what is working for operators and what is not – on platform performance, on the tools they use day to day, and on what they wish existed.

The conversation has evolved significantly over the past few years. Operators are no longer asking only about content or market entry. Increasingly, they want to understand how technology can help them make better business decisions. We are particularly interested in how operators are approaching AI, data tools, and player engagement right now, because that is where the sharpest questions seem to be.

These discussions are valuable because they help us understand operator priorities. They also matter beyond the product scale. For example, insights gathered throughout the year contribute to research projects such as the SOFTSWISS iGaming Trends Report, where we analyse the key developments shaping the industry. It has become one of the key reference points for operators, suppliers, and industry stakeholders.

The conversations we’ll have at iGB L!VE will contribute to the 2027 edition.