Michigan regulator launches new responsible gaming campaign
The MGCB has announced the introduction of new resources for young people.
US.- The Michigan Gaming Control Board (MGCB) has announced the launch of a campaign aimed at protecting young people from underage and problem gambling. The Don’t Bet on Your Future campaign introduces new resources for youth, schools, and families.
The campaign includes a High School Boosters Programme that invites school-affiliated booster clubs to become frontline advocates for youth gambling prevention. Participating organisations can earn up to $4,000 in funding by sharing MGCB-approved messaging about underage gambling risks through their existing channels, such as digital and social media ads, scoreboards, event programmes and school newsletters.
By delivering education and prevention messaging through coaches, athletic directors and booster volunteers, the MGCB looks to reach teens in a credible way. The regulator has produced a new broadcast television commercial designed to remind youth that underage gambling is illegal.
The MGCB will also begin accepting applications this summer for the Gambling Education and Prevention (GAP) Grant Program.
Henry Williams, executive director of the MGCB, said: “According to the National Council on Problem Gambling, nearly two-thirds of American adults report having gambled before the age of 21 — and young people in Michigan are no exception. Don’t Bet on Your Future is about building a statewide community of education and prevention — one that runs through our schools, our coaches, our parents, and our neighbourhoods. We are committed to ensuring the next generation understands the real risks of gambling before they ever place a bet.”
Free gambling blocking access
The MGCB recently announced a deal to allow free access to residents for Gamban, the gambling block software. Gamban blocks all online gambling content regardless of regulatory status, including social casinos, crypto gambling and NFT-based wagering, going beyond licensed operators to include unregulated and black market sites.
People living in the state can claim a free licence, with options ranging from one to five years. There is no requirement to be enrolled in a self-exclusion programme, but those already enrolled in the Responsible Gaming Database or Disassociated Persons List are especially encouraged to take advantage of the additional layer of protection.
