Maria Ismailyan, Uplatform: “We’re focused on expanding our footprint and increasing market share across Latin America and North America”
The company’s senior sales manager reveals how Uplatform is getting ready for SBC Summit Americas.
Exclusive interview.- Uplatform is one of the many companies that will attend SBC Summit Americas, taking place May 13 – 15 at the Broward County Convention Center in Fort Lauderdale, Florida. Before the start of the event, the company’s senior sales manager, María Ismailyan, granted Focus Gaming News an exclusive interview in which she reflected on the upcoming event and Uplatform’s goals for the rest of the year.
What are Uplatform’s expectations for SBC Summit Americas, an edition that will combine North America and Latin America markets?
We have high expectations for SBC Summit Americas, as it presents a valuable opportunity to connect with industry leaders from both North and Latin America. This event serves as a strategic platform for us to showcase our latest product features, our comprehensive casino content portfolio, and our cutting-edge sportsbook solution, which is one of the most popular in the industry. We look forward to engaging with key stakeholders, building meaningful partnerships, and reinforcing our commitment to serving and supporting both the Latin American and North American markets.
“We have high expectations for SBC Summit Americas, as it presents a valuable opportunity to connect with industry leaders from both North and Latin America.”
Maria Ismailyan, senior sales manager at Uplatform.
Will you be showcasing new solutions at the expo? Will any particular product be highlighted?
Absolutely, we will be showcasing several new features that have been added to our platform, which are very important for each operator in their respective markets. And our current focus is on enhancing our analytics platform with advanced features that deliver deeper insights and support smarter, data-driven decisions for our partners. In addition, we’re expanding our global footprint by entering new markets and forming strategic partnerships to help our clients thrive in the ever-evolving igaming landscape. We’re also expanding our sports and Esports portfolio with fresh titles to keep players engaged and entertained.
What innovations do you consider are enhancing player experiences?
Innovations that truly enhance player experiences in igaming are those that bring greater personalisation, accessibility, and engagement. At Uplatform, we recognise that advanced analytics and AI-driven features play a crucial role in understanding player behaviour and tailoring content accordingly. Seamless multi-device compatibility, localised content, and flexible payment solutions also significantly improve the users’ journey. Also, the rise of immersive technologies in live betting, virtual sports, and Esports, along with gamification elements such as missions and rewards, is making the igaming experience more dynamic and interactive than ever before.
“At Uplatform, we recognise that advanced analytics and AI-driven features play a crucial role in understanding player behaviour and tailoring content accordingly.”
Maria Ismailyan, senior sales manager at Uplatform.
What do you think are the challenges the industry will face in the region this year?
One of the key challenges the industry will face in the region this year is navigating regulatory complexities, alongside understanding and adapting to diverse local preferences. However, we view these challenges as opportunities for strategic growth and innovation. At Uplatform, our teams closely monitor industry developments and regional shifts to stay ahead of the curve. This proactive approach allows us to continuously refine our offerings and deliver top-tier, tailored solutions to our partners.
What are the company’s main objectives for the next months?
Over the next few months, we’re focused on expanding our footprint and increasing market share across Latin America and North America. We’re taking a multi-layered approach that includes innovative product development, strategic partnerships, targeted marketing initiatives, and strict adherence to regulatory compliance. We’re in it for the long haul and excited to keep evolving as we meet the changing needs of players and operators in these markets.
