Luiza Melikyan: “Brazil is a key market for PopOK Gaming and a major driver of our growth in LatAm”
Ahead of SiGMA South America 2026, Luiza Melikyan, Head of Business Development at PopOK Gaming, shares insights into the company’s expansion strategy across Latin America, the growing popularity of its Rico series, and the role Brazil plays in driving regional growth.
Exclusive interview.- PopOK Gaming continues to strengthen its footprint in Latin America, with Brazil standing out as one of its fastest-growing and most strategically important markets. As the company prepares to showcase its portfolio at SiGMA South America, Luiza Melikyan, head of business development at PopOK Gaming, discusses player preferences in the region, upcoming market expansions, and the company’s key objectives for 2026.
How is PopOK Gaming preparing for SiGMA South America? What products will the company present at the show?
PopOK Gaming is gearing up for SiGMA South America with a strong focus on LatAm. We will present our full portfolio, with particular emphasis on high-performing slots and crash games that continue to drive strong growth across the region.
What PopOK games are Latin American customers most interested in?
Our Rico family games are leading the way in LatAm, especially in Brazil, where they have seen a significant surge in popularity. Besides the standout titles of Rico series, our Yo Dragon, Cavalo de Fogo Fortune, and Avi are all known for their dynamic gameplay and engaging design.
Which new markets does the company plan to expand into in the next few months?
We are expanding into new markets while continuously strengthening our certified games portfolio. At the same time, we are introducing new titles to support growth across both emerging and established regions.
“We are expanding into new markets while continuously strengthening our certified games portfolio.”
Luiza Melikyan, head of business development at PopOK Gaming
What does the Brazilian market mean for the company?
Brazil is a key market for PopOK Gaming and a major driver of our growth in LatAm. The strong performance of our Rico games reflects high player engagement, and we are proud to be recognised as one of the most popular game providers in the country.
What are PopOK’s main objectives in Latin America for 2026?
Our focus for 2026 is to scale our presence across LatAm, deepen partnerships with leading operators, and continue delivering high-performing content. Expanding our Rico portfolio and growing our certified game offering remain central to our strategy.
“Our focus for 2026 is to scale our presence across LatAm, deepen partnerships with leading operators, and continue delivering high-performing content.”
Luiza Melikyan, head of business development at PopOK Gaming.
