LeoVegas completes acquisition of Expekt
Following its acquisition of Expekt, online gaming operator LeoVegas plans to relaunch the brand in the Nordics.
Sweden.- The online gaming operator LeoVegas plans to relaunch sports betting brand Expekt in the Nordics following its acquisition of the brand.
LeoVegas agreed to buy Expekt in March for €5m as it aims to bolster its sports betting portfolio and gain strategic growth in the sector.
It now plans to relaunch a refreshed, new-look Expekt brand in the Nordic region, starting with LeoVegas’s native Sweden.
It has migrated Expekt to its proprietary technology platform Rhino, following the migration of Royal Panda earlier in the month.
LeoVegas chief executive Gustaf Hagman said: “The timing couldn’t be better with the eventful years in sport that we have in front of us.
“By running Expekt on our technical platform starting from today, customers will be able to partake in our award-winning gaming experience – both for sports betting and casino.
“Expekt will once again be a leading sports betting brand in Sweden and the Nordic countries, and that work starts today.”
Earlier this week, LeoVegas closed a deal with Caesars Entertainment to launch its Rhino platform in New Jersey in the first half of 2022.
It plans to later expand into other US states. The move comes after LeoVegas launched its Pink Casino brand in Canada last year.
Meanwhile, earlier in the month, LeoVegas announced a move into games development with the launch of an in-house studio.
The company said that Blue Guru Games would craft new, innovative content, with its first games expected to emerge in late 2021. It hopes to release at least 20 games in the next two years.
