Isle Casino Hotel Black Hawk to take on Horseshoe branding

Caesars Entertainment will rebrand the Isle Casino Hotel Black Hawk in Colorado.

US.- Caesars Entertainment’s Horseshoe brand will arrive in Colorado this summer, with the Isle Casino Hotel Black Hawk to be renamed Horseshoe Black Hawk. Besides the renaming, Caesars plans to refurbish the venue.

The property’s evolution is expected to continue into the fall. It will remain open throughout the transition, which will include a renovated exterior with Horseshoe signage, refreshed rooms and a reimagined casino floor and more. The design team will incorporate dramatic colors, and the brand’s signature gold horseshoe iconography.

See also: Bally’s Las Vegas to rebrand as Horseshoe Las Vegas

The Isle opened in late 1998. At that time, was the biggest casino-hotel in Black Hawk, Colorado. It’s located next to the Lady Luck Black Hawk. Both properties joined the Caesars family in 2020.

The Horseshoe brand of casinos, of which there are currently six across the US, was founded in 1951 with the now-defunct Binion’s Horseshoe. The brand was acquired by Caesars (then Eldorado Resorts) in 2004.

Isle Casino Hotel Black Hawk SVP and general manager, Norris Hamilton, said: “Isle Casino Hotel Black Hawk is the premier choice for gaming, dining and nightlife and the transformation into the iconic Horseshoe brand will only enhance the experience for our guests. 

“We couldn’t be more excited to bring this legendary brand to Colorado and continue to offer unparalleled and elevated experiences.”

The dining experience will be renewed with Brew Brothers joining the existing Roxy Restaurant and Bar, later this year.  The Brew Brothers bar will be launched in partnership with Caesars Sportsbook, and will offer customers sports viewing options during game days. 

The poker room at Isle Casino is set to be rebranded as WSOP Poker Room.

See also: Caesars Entertainment revenue rises 168.7% in 2021