Caesars Entertainment will rebrand Bally’s Las Vegas under the Horseshoe name.
US.- The Horseshoe casino brand is returning to the Las Vegas Strip as Caesars Entertainment begins its transformation of Bally’s Las Vegas. The renovation process will begin in the spring.
Plans include a renovated exterior, new entertainment, food and beverages options, as well as a reimagined casino floor and public areas. The World Series of Poker will see a Strip debut at Horseshoe Las Vegas in summer 2022.
Sean McBurney, regional president of Caesars Entertainment, stated: “Bringing the Horseshoe brand back to life in Las Vegas allows us to celebrate both our history and our future. 2022 starts a new era for the Caesars Entertainment empire in Las Vegas, one being heralded by the return of Horseshoe.”
Jason Gregorec, SVP and general manager of the property, added: “At Horseshoe, it’s all about the gambler. Since 1951 Horseshoe Casinos have been home to the best odds, highest limits, and biggest jackpots. So, it’s fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip.
“Holding to the Horseshoe tradition of providing impeccable service, our guests will see the property transform over time, ensuring we aren’t disrupting the excitement while we make the transition.”
Horseshoe Las Vegas will occupy the 50-yard-line of the Las Vegas Strip at the corner of Flamingo Rd. The multi-million dollar investment is the latest in a series of transformations at Caesars Entertainment’s Las Vegas resorts. These improvements include a new entrance to Caesars Palace, multi-million dollar investments in casino floors, and gaming technology across the properties, plus new partnerships “with world-class entertainers and restaurants.”