Catena executive heads to Raketech

Senior Catena Media executive Oscar Karlsten has moved on to become new Chief Operating Officer at Raketech.

Malta.- Oscar Karlsten has left his role as Chief Information Officer at Catena Media to take up an executive position as COO at rival Malta online affiliate and content marketing provider, Raketech.

He will oversee Raketech’s central operations, product development and investments, and focus on creative content, SEO and UX.

Raketech, whose previous COO Oskar Mühlbach was promoted to CEO six months ago, said it selected Karlsten because of his experience in product management, digital marketing, business intelligence, web analytics and technology.

Karlsten spent close to four-and-a-half years at Catena Media, first as Chief Product Officer, and then, from April 2018, as Chief Information Officer leading the company’s research and development, data, tech and UX teams.

Before that, he worked at the digital agency Avantime Group in Sweden.

Mühlbach said: “Oscar’s extensive experience within the digital marketing industry brings many valuable insights and expertise to Raketech.

“With him on board, we have now secured the last piece of the management puzzle and I am very much looking forward to seeing him accelerate our transformation from affiliation to the iGaming performance marketing partner.”

Karlsten said: “I’m incredibly excited to be a part of Raketech. There’s such a positive buzz in the company and after meeting all of the people I can’t wait to add my experience into the mix.

“With the team and strategy we have in place – I truly believe we will reshape performance marketing as we’ve seen it.”

Raketech delivers comparison services for gaming, online guides, communities and social media products mainly in the Nordic region and the UK. Earlier this month, it revealed a 76.6 per cent decline in profit during the first quarter of 2020.

Catena Media saw revenue increase by 2 per cent in Q1 despite the impact of the pandemic on its sports betting segment.