Hard Rock partners with Navajo Nation to launch sportsbook app in Arizona

Hard Rock Digital has joined forces with Navajo Nation Gaming Enterprise (NNGE) to launch the Hard Rock Sportsbook mobile app in Arizona.

US.- Hard Rock Digital is teaming up with the Navajo Nation to launch a mobile sportsbook in Arizona. The companies expect to launch the app sometime in the first quarter of this year.

This launch will give Hard Rock a presence in a third state – it’s already live in New Jersey and Iowa through the Hard Rock Sports & Casino NJ and the Hard Rock Sportsbook Iowa apps.

The Navajo Nation is the largest federally recognised Native American Nation in the United States. It has an enrolled membership of approximately 401,000 and holds trust lands totalling 27,000 square miles. The NNGE, as an enterprise of the Navajo Nation, operates five gaming and hospitality facilities across Arizona and New Mexico.

Brian Parrish, interim CEO of the NNGE, said: “Mobile sports and event wagering is an important new offering that we’re excited to introduce.

“The Hard Rock Sportsbook mobile sports wagering platform and our brick-and-mortar operations will offer a broad range of wagers, marketing promotions and cross-marketing offers that will be unique to the Navajo and Hard Rock brands.”

Marlon Goldstein, executive managing director & CEO for Hard Rock Digital, added: “We’re thrilled to partner with the NNGE to provide Arizona sports bettors with a fun and engaging gameday experience through the Hard Rock Sportsbook mobile app.

“The Hard Rock brand is known worldwide for legendary hospitality and entertainment, and we’re excited to deliver those experiences to Arizonans digitally with unrivaled mobile sports betting.”

Last September, the Arizona Department of Gaming licensed ten Arizona Indian tribes, including the Navajo Nation, as well as eight professional sports teams to offer sports wagering. BetMGM, Caesars, DraftKings, FanDuel, Unibet, Barstool and WynnBET were the first seven sportsbook operators to go live in Arizona last September.

See also: Arizona becomes quickest state to reach $1bn in wagering