Hard Rock Casino Northern Indiana selects Quick Custom Intelligence slot platform

The technology platform aims to provide insights on players' preferences.

02/09/22

The QCI platform identifies high-traffic areas, popular machines and customer trends.

US.- Hard Rock Casino Northern Indiana and Quick Custom Intelligence (QCI) have announced the installation of the QCI Slot platform at the property. The platform analyses player interaction, identifying which machines perform best and which to remove from the floor without impacting revenue. It also identifies high-traffic areas, popular machines, and customer trends.

Director of slot operations at Hard Rock Casino Northern Indiana, Cameron West, said: “We are excited to work alongside the QCI Team to further develop our gaming analytics. With the QCI Slots tool we will be able to enhance the gaming experience of our guests here at Hard Rock Northern Indiana and continue to deliver a truly authentic gaming experience.”

CEO of QCI, Dr. Ralph Thomas, added: “We are honored that Hard Rock Northern Indiana has selected the QCI Slots tool to assist with managing and optimizing their gaming floor. This is the second QCI tool the property has purchased.

“Our growing partnership exemplifies the importance of the QCI collaborative philosophy in regards to continued enhancement of our products. With over 50 casino resorts in North America and over 3,000 sites worldwide using our tools, we are confident our proven product will meet the growing needs of the Hard Rock Northern Indiana Casino.”

The Hard Rock Casino Northern Indiana opened to the public in May with a launch ceremony that featured Jackson 5 members Marlon and Tito Jackson. The $300m casino is located along the busy Interstate 80/94 in Gary. It was built to replace the 25-year-old Majestic Star Casino boats that closed in April.