Hard Rock Bet becomes Tampa Bay Buccaneers’ official sportsbook
The partnership will include co-marketing elements, including promotions for fans.
US.- Hard Rock Bet has become the official sportsbook of the Tampa Bay Buccaneers. The deal includes co-marketing elements with marquee signage, digital, CRM, social campaigns and promotions for fans. Hard Rock Bet will also keep its presence on Bucs Beach, the beach-themed activation area on the south side of Raymond James Stadium, for select games.
Buccaneers chief commercial officer Atul Khosla said: “We’re always looking for ways to enhance the gameday experience and evolve with the needs of our fans. With sports betting becoming an increasingly exciting part of the entertainment landscape, Hard Rock Bet has quickly emerged as an essential gameday touchpoint for our fans. This partnership brings the best of both worlds — exclusive opportunities and unique in-game app experiences — giving fans more ways to engage, whether they’re watching from home or cheering from their seat at Raymond James Stadium.”
Nick Menas, on behalf of Hard Rock Bet, added: “This partnership will elevate the way fans connect with the Buccaneers and bring our players closer to the action through exclusive experiences and unparalleled access. We’re seeing the excitement around the team in the app – as the Buccaneers are among our most heavily bet teams – and are confident we’ll continue to see that level of engagement and enthusiasm throughout the partnership.”
The operator became official sportsbook of the Miami Heat in January. It recently launched in Colorado, its ninth US state. It’s also live in Arizona, Illinois, Indiana, New Jersey, Ohio, Tennessee, Virginia, and Florida.
