Habanero, a new European gaming company with excellent reputation, talked with Focus Gaming News about their ambitions for ICE.
ICE 2016 exhibition is around the corner. February 2nd to 4th will bring a variety of innovation and networking of the gaming industry in ExCel, London. Habanero, the new supplier of slots, for either land-based casinos or online ones, is making its debut at the international exhibition.
ICE will be held once again in February, what do you expect from this show?
We’re making our international debut at ICE this year so we’re very excited about showcasing our games to a new audience. We’re expecting the great and good of gaming to all be there and we’re very much looking forward to sharing some ideas with old friends and new ones. It’s a great opportunity for a company like Habanero who bring something new to the party. Hopefully it will be a very productive three days.
Will Habanero introduce new products during the show? What are the advantages for casinos and their player?
Absolutely. As well as re-purposing some of our best-performing Flash games in HTML5 we will have a host of brand new games, which we think will be great performers. These include Ruffled Up, Bombs Away, Fa Cai Shen, Gold Rush, and Dragon’s Throne. These games all have unique maths models and fantastic graphics and sounds. We try to ensure our games are as entertaining as possible and that players have a truly immersive experience. They also work seamlessly across all devices allowing them to be played on a wide variety of devices and operating systems.
What are your plans for 2016? Which markets are you focusing on?
We are very strong in Asia, which I’d describe as our home market. Many of our games are tailored for Asian players, in terms of themes and, more importantly, maths models. We’re integrated directly with over twenty operators now, but we’ve also just signed agreements with EveryMatrix and Mediatech, which will give us even greater access to market in Asia via their casino platforms. We’re also very interested in talking to other operators in territories around the world, however, and would welcome the opportunity to demonstrate our games in action on stand N2-243. We will have a Mediatech terminal in place to demonstrate how they play in a land-based environment, but they’re also very suitable for desktop and mobile.
How do you see the gaming industry today? Which are the challenges for this year for the worldwide industry?
I think it’s very vibrant. Competition is obviously very strong and there is a fair amount of consolidation going on respective to the operator side of the industry. But there are new markets opening up all the time which we can all take advantage of, providing governments don’t try to impose prohibitive taxation. These new markets are crying out for good quality, tailored content. I think players are looking for new games with different features and themes too. That’s where nimble suppliers with modern design studios like Habanero can really help.