Gil Soffer, Digitain Malta: “For 2026, Digitain’s goals are centred on sustainable growth, deeper partner integration, and continuous product evolution”

Gil Soffer, Chief Commercial Officer at Digitain Malta, shared how the company prepares for ICE Barcelona.

Exclusive interview.- Ahead of ICE Barcelona 2026, Focus Gaming News spoke with Gil Soffer, chief commercial officer at Digitain Malta. As the company prepares to participate in the event, Soffer shared the strategic priorities, which include the presentation of specific product advancements and meeting partners.

He also spoke about the company’s Self-Service Betting Terminal, the importance of building a product culture driven by customer insight, and the objectives for 2026.

As ICE Barcelona 2026 approaches, what are the strategic priorities for Digitain at this year’s show, and how does the event fit into your broader growth and market-expansion roadmap for 2026?

ICE Barcelona 2026 is a key strategic touchpoint for Digitain, not just as a showcase, but as a working platform for strengthening partnerships and accelerating our 2026 growth agenda. Each of the exhibiting brands of Digitain Group — Digitain, Galaxsys, Relum and Imagine Live — has its goals and priorities for the event.

Our main priorities for every brand at the show are to deepen relationships with existing partners, progress high-value conversations with pre-qualified prospects, and demonstrate how our ecosystem continues to evolve as a scalable, modular solution for different market needs.

From a broader perspective, ICE fits directly into our 2026 roadmap by supporting our expansion across regulated markets. The event allows us to present specific product advancements, discuss localisation strategies, and align with partners on long-term objectives rather than short-term launches. For us, ICE is less about noise and more about meaningful, strategic engagement.

Your Self-Service Betting Terminal has been a major step forward in your omnichannel strategy. What improvements or next-gen features can operators expect to see in 2026, especially regarding UX, integrations, and regional customisation?

The Self-Service Betting Terminal has been one of our strongest highlights at recent industry exhibitions, and for ICE Barcelona, it will be a key product showcased at the Digitain stand. The feedback we’ve received so far has been extremely positive, showing that this solution clearly addresses real retail and omnichannel needs.

Overall, Digitain’s Self-Service Betting Terminal is a core component of our omnichannel retail strategy and is now fully live. It is a new-generation, software-only solution designed to deliver the most intuitive and efficient user experience possible. Our key focus was to create the shortest and simplest betting journey across different betting scenarios, ensuring ease of use without compromising functionality. Looking ahead to 2026, our focus will be on further UX optimisation, deeper platform integrations, and expanded regional customisation options as we begin onboarding new partners and scaling the solution across different markets.

The Self-Service Betting Terminal has been built with contemporary regional requirements and regulated market standards in mind and we look forward to presenting this product at ICE.

“The event allows us to present specific product advancements, discuss localisation strategies, and align with partners on long-term objectives.”

Gil Soffer, chief commercial officer at Digitain Malta.

The company has highlighted the importance of building a product culture driven by customer insight. How is Digitain implementing this vision internally, and how is it influencing your product roadmap for sportsbook, platform, and payments?

Customer insight is now a structural part of how we build products at Digitain. Internally, this means closer collaboration between product, commercial, and support teams, with partner feedback feeding directly into planning, prioritisation, and iteration cycles. Decisions are increasingly driven by real operational challenges faced by our partners rather than assumptions or generic market trends.

This approach is clearly reflected in our roadmap. For the sportsbook, it means more configurable trading tools, risk management options, and localisation features. For the platform, it translates into modular architecture, faster deployment, and easier integrations. Overall, our product evolution is shaped by how partners actually use our technology in day-to-day operations.

Looking at the competitive landscape for 2026, what do you believe will differentiate the industry’s leading platform and sportsbook providers—and how does Digitain plan to stand out in terms of scalability, security, and partner-driven innovation?

In 2026, leadership in the platform and sportsbook space will be defined by adaptability rather than sheer size. Providers who can scale reliably, maintain high security standards, and still offer meaningful customisation will stand out. Operators no longer want rigid systems; they want technology that grows with them.

Digitain’s differentiation lies in our experience, modular architecture, proven scalability across high-volume environments, and a strong focus on security and compliance. Equally important is our partner-driven approach to innovation. Many of our most impactful developments originate from close collaboration with partners, ensuring that innovation is practical, commercially relevant, and aligned with real market needs.

“Customer insight is now a structural part of how we build products at Digitain.”

Gil Soffer, chief commercial officer at Digitain Malta.

What goals and objectives has the company set for 2026?

For 2026, Digitain’s goals are centred on sustainable growth, deeper partner integration, and continuous product evolution. As a company with an established name and strong standing in the industry, our objective is to further strengthen our position as a leading sportsbook and platform provider in core regulated markets, while selectively expanding into new regions where our flexible and configurable model delivers the greatest value.

Internally, we are focused on strengthening a strong product-led culture, improving operational efficiency, and investing in talent and technology that support long-term scalability. These efforts are aimed at ensuring that our solutions evolve in line with partner needs and market complexity. Ultimately, our ambition for 2026 is to be recognised not only as a technology provider, but as a strategic partner with the full package of products and solutions—one that enables operators to build resilient, competitive, and future-ready businesses in an increasingly demanding global landscape.