Gambling Group offers marketing services for licensed operators in Ontario

The affiliate and media firm has announced it will offer its services for licensed online sports betting and igaming operators in the Canadian province whose market opens today.

Canada.- The affiliate and media firm Gambling Group has announced it will begin providing marketing services for licensed online sports betting and igaming operators in the Canadian province of Ontario. Ontario’s regulated online gambling market opens today (April 4).

Gambling Group owns over 50 websites including gambling.com, bookies.com and rotowire.com. The group acts as an affiliate, publishing free-to-use platforms for consumers to compare online gambling services.

CEO of Gambling.com Group, Charles Gillespie, said: “The launch of regulated online sports betting and igaming is a major milestone and achievement for Ontario’s gaming industry. The province is taking the right approach by keeping the barriers to entry low and allowing a variety of operators to enter the market. 

“This will foster competition and ultimately benefit consumers as the operators with the best products rise to the top. Gambling.com Group is well positioned to help operators and customers succeed in this new and exciting market.”

Caroline Smart, VP, Gambling.com Group, added: “It is thrilling to have a market open date for Ontario, marking the first licensed sports betting and online casino market in Canada. 

“After many years of only having one legal option through the Ontario Lottery and Gaming Corporation, the robust offerings in the Ontario marketplace will ensure there is a lot of choice and opportunity for customers.”

In February, the affiliate business Gambling.com Group reached a deal to buy NDC Media, which owns the bonus comparison brand BonusFinder. The deal, worth up to €60m, forms part of the Irish affiliate company’s strategy to expand in North America.

BonusFinder’s online portals allow players to compare bonuses offered by online casinos and sportsbooks. Its largest presence is in Canada, but it does also have a presence in the US, which it was planning to expand. Gambling.com will pay an aggregate purchase price of €12.5m – €10.0m in cash and €2.5m in newly issued, unregistered ordinary shares.

See also: Gambling.com Group agrees to acquire RotoWire for $27.5m