French gambling regulator relaunches responsible gaming campaign during Roland Garros
The regulator has relaunched its “”Derrière les Mentions” prevention campaign.
France.- The French gambling regulator France’s L’Autorité Nationale des Jeux (ANJ) has relaunched its “Derrière les Mentions” (Behind the Disclaimers) prevention campaign to coincide with the Roland Garros tennis tournament. It aims to draw attention to the legal notices on ads.
The campaign originally launched in June 2024 during the UEFA Euros and won the GOLD award for Print Advertising Campaign at the 2024 Grand Prix Stratégies du Sport et de l’eSport. It uses yellow banners containing legal notices alongside real stories of gambling addiction, giving the messages much more space than they would normally have at the bottom of gambling ads while making them less theoretical. The campaign’s slogan is: “Two lines at the bottom of an ad will never be enough to tell the story of the spiral of sports betting addiction.”
The messages direct people to the Evalujeu website, which offers information about support systems and resources available for players and their families.
Gambling in France: another record year for revenue
Earlier this month, the ANJ published its annual market review with figures from 2024. Gross gaming revenue (GGR) was up by 4.7 per cent year-on-year to set a new record of €14bn, up from €12.9bn in 2022 and €13.4bn in 2023.
Online GGR accounted for 18.6 per cent of that at €2.6bn rising 12 per cent year-on-year. Online sports betting revenue rose by 19 per cent to €1.8bn.
Despite fewer major sports events in 2025, the ANJ warned that this year could see a rise of risky play due to higher advertising budgets. Operators must submit their plans for promotional spending to the ANJ for approval each year. Early in the year, the regulator encouraged operators to reduce their planned spending after their proposals showed an average raise of 11 per cent.
