Football Index partners with beBettor

The responsible gambling platform will provide Football Index with affordability data.
The responsible gambling platform will provide Football Index with affordability data.

Online football stock market Football Index will integrate beBettor’s affordability checks into its player protection safeguards.

UK.- Jersey-based online football stock market Football Index has announced it is partnering with beBettor to use the responsible gambling platform’s affordability checks as part of its player protection safeguards.

It said it intended to use beBettor’s geo-affordability data to tailor engagement to individual players, helping to ensure customers do not spend beyond their means. 

Football Index Chief Executive and Founder, Adam Cole, said: “We’re excited to announce partnering with beBettor in this critical area of affordability; their geo-affordability check allows us to understand more about our customers earlier. 

“This partnership further strengthens our safer gaming frameworks and illustrates the importance we place on player safety, which is at the heart of our business.”

Harry Cott, Chief Executive of beBettor, said: “The team at Football Index have been brilliant to work with and it has been exciting to see how our affordability data services complement and strengthen their responsible gaming frameworks.

“Affordability continues to be a focus of the regulator and we are glad to be able to assist Football Index meet evolving requirements.”

In June, Football Index launched a safer gambling initiative with the football club Nottingham Forest in a bid to raise awareness of gambling issues. 

beBettor is a platform that provides licensed gambling operators with data to help ensure regulatory compliance and responsible gaming experiences for customers.

Earlier in the year, it appointed Clive Hawkswood, Chairman of Responsible Affiliates in iGaming (RAiG) and formerly Chief Executive of the Remote Gambling Association.

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