Flutter’s Cash4Clubs programme wins recognition at 2026 Women’s Football Awards
The gambling operator’s long-running corporate social responsibility project was named Best Grassroots Initiative.
UK.- Flutter Entertainment’s long-running Cash4Clubs programme has picked up the Best Grassroots Initiative prize at the 2026 Women’s Football Awards. The award was presented by Gabby Logan and Jamie Carragher, and collected by Flutter’s communications team: Rachael Kane, Camilla Toogood, and Steve Hawkes.
Cash4Clubs was launched back in 2008, initially as Betfair’s first corporate social responsibility project, years before Paddy Power and Betfair merged in February 2016 to create the company that later rebranded as Flutter Entertainment. The scheme provides £2,000 grants to local community clubs and organisations. Since its inception, it’s put more than £7m into grassroots sport across the UK and Ireland.
In partnership with charity Sported, the 2025/26 edition of the programme drew nearly 1,500 applications, with funding expected to benefit over 50,000 people across more than 40 sports. Among the recipients were female-founded clubs including Chorley Women FC, Alway FC, Brighton Seagals FC, and St James Swifts Ladies FC.
Held in London, the 2026 Women’s Football Awards ceremony opened with an address from Prince William celebrating the growth of women’s football.
Carragher praised Flutter’s initiative’s impact, stating: “Through their contributions to sport at a grassroots level, Flutter’s Cash4Clubs programme received the award for Best Grassroots Initiative because it has created transformational impact for hundreds of grassroots sports groups and thousands of individuals across local communities, providing safe, inclusive and accessible opportunities for women and girls to participate in sport, while tackling barriers linked to poverty, inequality, confidence and belonging.”
Flutter UK CEO Kevin Harrington described the programme as central to the company’s wider community investment strategy, which aims to positively affect 10 million lives by 2030.
“Cash4Clubs is a cornerstone of our commitment to reach the lives of 10 million people in the communities where we operate by 2030,” Harrington said. “Community clubs are the bedrock of sport in the UK and Ireland. Many operate on shoestring budgets, yet they deliver extraordinary impact for their members and wider communities. Unfortunately, without support from programmes such as Cash4Clubs, many of these vital community institutions simply won’t survive. We’re proud to play our part and honoured to be recognised at the Women’s Football Awards.”
