Finnish authorities to crack down on gambling ads

The authorities from Finland said that they want to increase supervision of illegal gambling ads on TV and radio.

Finland.- The Transport and Communications Agency of Finland, Traficom, along with the local police of Finland, have revealed that they are teaming up to increase surveillance of illegal gambling advertisements on television and radio.

Current regulations establish that only Finland’s state-owned Veikkaus has the rights to run gambling ads in the country. Any other form of advertisement that involves gambling operations is prohibited by law.

Veikkaus has faced increased competition in recent months from gambling companies operating illegally in the territory and internationally. Earlier this year, the company had to cut jobs as part of a campaign to intensify digital competition. It was also because of business shifting onto digital channels because of this increased competition.

As Yie reported, advertisements for international gambling sites are still being aired on Finnish tv and radio airwaves. However, if the TV or radio broadcaster violates the ban on gambling marketing on multiple occasions, Traficom has the right to terminate the company’s broadcast license.