The firm has launched a new responsible gaming advertising campaign, new themed content and will make a donation to the National Council on Problem Gambling.
US.- FanDuel has inaugurated new programmes to promote Problem Gambling Awareness Month. The Group has launched a new responsible gaming advertising campaign, new themed content and will make a $100,000 donation to the National Council on Problem Gambling (NCPG).
The multi-media campaign named The System is produced in partnership with Boomshot. It will be centered on a TV spot during Problem Gambling Awareness Month and will continue throughout 2022. Its objective is to drive awareness and usage of FanDuel’s responsible gaming tools.
During March, FanDuel responsible gaming ambassador and sports media personality Craig Carton will reinforce FanDuel’s Play Well message and amplify its responsible gaming initiatives. The firm will also donate $100,000 to the National Council on Problem Gambling, which advocates for programmes and services to assist people and families affected by problem gambling.
Adam Warrington, vice president of responsible gaming, FanDuel Group, said: “We’re fully committed at FanDuel to developing useful tools and programs that make a difference in responsible gaming. Our new ad campaign and Craig Carton’s content aim to bring an important spotlight to our player control tools that help customers keep sports betting fun and entertaining.”
National Council on Problem Gambling executive director, Keith Whyte, added: “The Play Well tools offer a common-sense, non-stigmatizing approach to responsible play and problem gambling prevention. This critical initiative not only offers vital consumer protections but actively encourages customers to use these tools regularly.
“We applaud FanDuel Group for taking meaningful steps, during Problem Gambling Awareness Month and all year long, to promote responsible gambling and address problem gambling nationwide.”